The easiest option for giving a cellphone?

If you want to get someone a phone and still surprise them, Jefferson Graham (usatoday.com) offers some advice: “Buy a gift card.” He notes that you can now purchase “a special ‘iPhone 3G Gift Card’ in any denomination you choose.” And when redeemed, he explains, a representative at the Apple Store will “customize the home screen, personalize the ring tone” and perform other setup chores. (link)