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apple.com - 9/10/2008

A Greener Apple

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Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised ...

Blog Reactions

Cult of Mac:  Apple Makes Good on Green Promises

MacUser:  Apple's newest iPods all available in "Green"

Ars Technica - Infinite Loop:  Greenpeace hails less toxic iPods, kicks gift horse

The Unofficial Apple Weblog (TUAW):  Apple products announced today: It's easier being green

Wired: Gadget Lab:  Environmentalists Cheer on Apple for Getting Greener

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Apple Makes Good on Green Promises
Cult of Mac — ... Among the little-noticed aspects of Steve Job’s “big event” in San Francisco yesterday, Apple’s “greening” of the iPod line may have the most far-reaching effect on its business and on the technology industry in general. Electronics companies have been long derided by environmentalists for using toxic chemicals and materials and Jobs made a public promise to phase out PVC and BFRs from all of its products by the end of 2008. ...

Apple's newest iPods all available in "Green"
MacUser — ... Despite the fact that Apple has never really gotten around to giving us an annual update on their environmental status as Steve Jobs promised in May of 2007, the company has been making some progress on making their company greener. Yesterday’s iPod event was no exception to that: during his presentation, Jobs drew attention to the fact that Apple’s new iPods conform to Apple’s internal environmental checklist. ...

Greenpeace hails less toxic iPods, kicks gift horse
Ars Technica - Infinite Loop — ... for " A Greener Apple ." Among the environmental manufacturing challenges that Jobs tackled in the piece, Jobs said that Apple plans to "completely eliminate the use of PVC and BFRs in its products," as well as eliminate the use of arsenic in all of its displays, by the end of 2008. We'll keep an eye out for new prose from Jobs, or criticism from Greenpeace, on whether these goals are met.

Apple tops enviro-friendly study despite previous bad marks
Ars Technica - Infinite Loop — ... ." This was the ninth edition of Greenpeace's evaluation of market leaders' policies and practices on toxic chemicals, recycling, and energy. Apple's current score is a 4.1 out of 10, which places the company behind Sony, Toshiba, Dell, Acer, HP, and Panasonic. It should come as no surprise that Apple's Jekyll & Hyde-like image of being a famously quiet but friendly company is cited for this misconception. In addition to highly-publicized statements like Steve Jobs' " A Greener Apple ," things like Apple's slick marketing and cardboard-slimming package design probably ...

Apple products announced today: It's easier being green
The Unofficial Apple Weblog (TUAW) — ... , A Greener Apple, announcing a long-term plan to "protect the environment and make our business more sustainable." The letter was released partly in response to a ...

Environmentalists Cheer on Apple for Getting Greener
Wired: Gadget Lab — ... And although some parts of the notebooks still contain the chemical, Apple eliminated their use of two other toxic chemicals, chlorine and bromine, Steve Jobs said in his "Greener Apple" statement. ...

Steve Jobs posts Apple's 2008 Environmental Update
Ars Technica - Infinite Loop — ... , the public, about his vision for " A Greener Apple ." At that time, Jobs indirectly acknowledged Greenpeace's constant critiques about the company's efforts on reducing toxic chemicals and waste in its products and packaging. He said that Apple would be more forthcoming regarding environmental policies and would begin making a number of changes, such as introducing LED-backlit displays to its products and recycling more. Today, Jobs has updated us on Apple's environmental progress since that first essay. In a ...

New Apple Commercial Shows Intentions With Going Green
MacBlogz - One Stop Apple News — ... to maximize energy efficiency and minimize the carbon footprint of the MacBook. Even the packaging was reconsidered and reduced, so there would be smaller boxes to ship and less material to recycle. The result is exactly what we hoped for: the greenest family of notebooks ever made. Read - The New Green Macbooks Read - Apple and the Environment Read - Apple 2008 Environmental Update Read - Environmental Performance 2008 Read - Steve Jobs Letter, “A Greener Apple”

Dell Green, Alright — Green With Envy
Digital Daily — ... Because if the company had done its due dilligence, surely it would have stumbled across Steve Jobs’s “A Greener Apple” essay, which details the company’s efforts to remove toxic chemicals from its products and to recyle its older products. It might have found ...

Dell VP: Apple Green Ads Not “Truthful”
The Mac Observer — ... , Mr. Pearson claimed that Apple has failed to engage in open communication about environmental concerns. "If you want to make 'big claims,' you should be willing to tell 'big stories' in an open environment and let others critique your efforts," he said. "Don't skip this step and go right to ads that may not even be truthful." Apple has, however, publicly addressed environmental concerns, most notably in an open letter CEO Steve Jobs wrote and published on the company's Web site. Apple has also devoted a ...