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Apple isn't kidding. AppleTV really is a hobby
Steve Jobs famously touts AppleTV as "just a hobby". Like something they work on on weekends, sometimes. read more
Apple's iTunes Pitch: TV for $30 a Month
Apple's iTunes Pitch: TV for $30 a Month
mediamemo.allthingsd.com — Would you pay $30 a month to watch TV via iTunes? That's the pitch Apple has been... making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia ... (more) Apple's iTunes Pitch: TV for $30 a Month
Interview: The Man Who Named the iMac and Wrote Think Different
Interview: The Man Who Named the iMac and Wrote Think Different
cultofmac.com — Meet Ken Segall — the man who dreamed up the name “iMac” and wrote the famous Think... Different campaign. Segall is a veteran creative director who worked at Apple’s agency, TBWA\Chiat\Day, back in the day. “I’ve ... (more) Interview: The Man Who Named the iMac and Wrote Think ...
Exclusive look at Apple's new iPod touch-based EasyPay checkout
Exclusive look at Apple's new iPod touch-based EasyPay checkout
appleinsider.com — (ifoAppleStore) Within two weeks, Apple stores will begin retiring their current Windows CE-based portable computers and start... using a custom-designed and crafted iPod touch to check out customers. AppleInsider has a first look at the new system. (more) Exclusive look at Apple's new iPod touch-based EasyPay ...
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Analyst sees Apple's tablet more as media player than book reader
9 to 5 Mac - Apple Intelligence — ... Video/Content Opportunities. After music, video content is expected to be the next "exploding" opportunity, but requires overcoming industry rights dysfunctionality, competing with subsidies (cable box, video), and developing the right consumer "offer". Apple TV, while still a "hobby", is well positioned to benefit from evolving market dynamics. Apple was less enthusiastic about the online book/newspaper market, given unattractive industry structure. ...

Apple's $30-Per-Month TV service would fit tablet
Seth Weintraub's blog — ... reported that Apple has been shopping a $30/month, all you can watch TV service to the networks that would compete with Hulu and to a lesser extent cable.  The service would be built into iTunes and run across all of Apple's products.  To me this has tablet written all over it. First of all, I'm not sure what Apple is doing with AppleTV.  The hardware is ancient and the updates are anemic .  A friend of mine asked a few weeks ago if Apple was just keeping the AppleTV around to sell people on tablet stuff without having to reveal to them the tablet.  At first I laughed, but ...

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