No Jobs Keynote at Apple's Last Macworld Expo
TidBITS: Mac News for the Rest of Us — Apple delivered a one-two punch via press release today, announcing that CEO Steve Jobs will not deliver the keynote address at the Macworld Conference & Expo - a presentation slot he's used for many years - and that Apple will no longer exhibit at the trade show after this year. Macworld Expo brings together tens of thousands of members of the Mac community, including consumers, IT staff, graphic designers, and, of course, journalists. We at TidBITS have a long history with the show. Adam has attended every Macworld Expo in San Francisco since ...

No Jobs at Macworld. Last Year Apple will participate.
9 to 5 Mac - Apple Intelligence — Wow.  Bombshell! (via Macenstein) Apple Announces Its Last Year at Macworld (BOOM!!!!) CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on ...

No Jobs At Macworld After All
Byte of the Apple - BusinessWeek — No Jobs At Macworld After All Posted by: Arik Hesseldahl on December 16 Well now we see why Paul Kent was more than a little evasive on the topic yesterday. Apple just announced that Steve Jobs will not be delivering a keynote address at the Macworld Expo on Jan. 6. Phil Schiller will do the job. And? It will be Apple’s final year of participation at the show. Trade shows, Apple says in a statement have become a “very minor part of how Apple reaches its customers.” Of course the street will speculate away about Jobs, and his health, and other matters relating to this, and ...

Wow
The Macalope — Apple announces last year at Macworld. Phil Schiller to deliver keynote. You may now freak out.

Scheduling note
Crazy Apple Rumors Site — Scheduling note Written on December 16, 2008 – 3:10 pm | by John Moltz | Just to let you know, I will be coming out of retirement for one day in January to cover the last Macworld Expo keynote ever, to be presented by Phil Schiller . That is all.

Apple: This Macworld Expo will be our last; Schiller, not Jobs, to deliver last keynote
MacDailyNews — ... many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways. Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris. Source: Apple Inc. MacDailyNews Take: The end of a rather remarkable era (excluding Amelio). A moment ...

Apple announces final MacWorld, Steve Jobs won't deliver keynote
Engadget — ... Watch this space folks -- it's the end of an era. Apple has just issued a press release stating that this coming MacWorld in January will be its last, and Steve Jobs won't be on hand to say goodbye. Instead, Phil Schiller will be heading up the ...

No Steve Jobs Keynote, But The Show Must Go On!
MacBlogz - One Stop Apple News — ... Apple’s Press Release: CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009. ...

Jobs Won't Appear at Macworld; 2009 to Be Apple's Last Show
Wired: Gadget Lab — ... in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers," the release said. "The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways. " Apple did not immediately return phone calls for comment. Press Release [Apple] Photo: TomStardust/Flickr ...

Apple announces 2009 will be its last Macworld Expo, Schiller to deliver keynote
The Unofficial Apple Weblog (TUAW) — ... In a press release, Apple said it has scaled back its presence at other trade shows, including NAB, Macworld New York, Macworld Tokyo, and Apple Expo in Paris. ...

Apple: no Jobs keynote, 2009 our last Macworld Expo
Infinite Loop — ... an exciting Macworld Expo in January, Apple announced this afternoon that this will be the company's last Expo and that CEO Steve Jobs would not be giving the keynote address. Instead, Apple's senior VP of Worldwide Product Marketing, Phil Schiller, will be giving the company's last Expo keynote. "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers," the company said in a statement posted to its website. "The increasing popularity of Apple s Retail Stores, which ...

Apple's last MacWorld Expo ever, Phil Schiller to deliver 2009 Keynote
HardMac.com — ... Apple just announced that 2009 will be their last participation in MacWorld Expo: no more Apple booth, no more Opening Keynote. ...

No Steve Jobs at This Year's Macworld--And No Apple at Next Year's
Gearlog — ... company will exhibit at the annual Macworld Expo in San Francisco. This year will also mark a major change from past events as Steve Jobs will be replaced by Apple senior vice president of Worldwide Product Marketing Philip Schiller as the opening keynote speaker. The move is part of an increasing trend for the company, which has already begun scaling back its representation at trade shows, including NAB, Macworld New York, Macworld Tokyo, and Apple Expo in Paris. The company had this to say about the move: Apple is reaching more people in more ...

Macworld 2009 to Be Apple’s Last
TheAppleBlog — Today, Apple announced that the upcoming Macworld Expo (Jan. 5-9, 2009) will be the last Apple attends. On Tuesday, January 6, Phil Schiller will give the opening keynote and, according to Apple, it will be the last keynote given at a Macworld. Apple says that trade shows have become a “very minor” part of their marketing efforts and as such they are scaling back on their attendance of such events. Each year the Macworld Expo is practically the Mecca of Apple users with Steve Jobs giving a keynote that both satisfies and blows rumors ...

Apple Leaves MacWorld: It’s About Time
TechCrunch — ... Apple has just announced that this January’s MacWorld event will be the company’s last, and that Steve Jobs won’t be giving the event’s much-anticipated keynote (Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will be taking his place). Stocks are sure to tumble on the news as rumors of Jobs’s health are rekindled, but in reality this move has probably been a long time coming. ...

Twelve Questions About the Apple-Macworld Expo Breakup
Technologizer — ... , and began wondering if he might be a no-show–as unlikely as that seemed. Sometimes, the unlikely is nonetheless reality: Apple has announced that marketing head Phil Schiller will keynote, and that it’s pulling out of Macworld Expo altogether as of 2010 . To quote its release: Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable ...

Twelve Questions About the Macworld Expo-Apple Breakup
Technologizer — ... , and began wondering if he might be a no-show–as unlikely as that seemed. Sometimes, the unlikely is reality: Apple has announced that marketing head Phil Schiller will keynote this year, and that it’s pulling out of Macworld Expo altogether as of 2010 . To quote its release: Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable ...

Goodbye, Macworld Expo
Apple Eclectic — ... Someone else will probably trawl the archives to tell us exactly how few big announcements have been made at Macworld in recent years. (Okay, I’ve got the iPhone and the MacBook Air. But at least in the case of the iPhone, that wasn’t available on the day.) Apple will doubtless soon slot another regular big product event into their schedule. Now, Phil Schiller appearing instead of Steve Jobs this year… that’s a whole different matter. Apple’s Announcement Shopping for something Apple-related? Why not ...

Breaking: Apple to pull out of Macworld Expo after January
The Apple Core — ... Breaking: Apple to pull out of Macworld Expo after January Apple tonight issued a press release announcing that this January will be the company’s last year participating in Macworld Conference & Expo in San Francisco. The other surprise in the release is that Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing – not Steve Jobs – will deliver the keynote address for this year’s Macworld Expo, and it will be Apple’s last keynote at the show. Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become ...

Macworld without Jobs
O'Reilly Media: Mac and iPhone — ... ... but look "Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show." Categories ...

No MacWorld and No Steve
Mac Soda — ... See here. In what could be considered the biggest story of the year, Apple will ended the MacWorld era starting in 2010, and is pulling Steve Jobs out of 2009’s event. Whether Steve’s absence this upcoming year is due to an illness (note that the last time Schiller covered a keynote, Jobs was having surgery), or whether its because Apple simply has nothing big to announce is uncertain. ...

The grand demo
O'Reilly Media: Mac and iPhone — This news just in, Steve will not be gracing Macworld Expo 2009 with a keynote . For the past couple hours, the blogosphere has been quietly buzzing with unusually tame speculation about the meaning of this announcement and its potential effects on investor confidence. Overall, nobody seems unduly worried about the health or future of Apple's CEO, and a nice consensus seems to be settling in: Apple is right in dropping out because expos and trade shows are a twentieth century fad whose death has been long announced. In many ways, nothing could be truer and Apple has been ...

I Will Teach My Children About Steve Jobs
louisgray.com — ... that he will not be participating in MacWorld 2009, or any future MacWorld, has many thinking about the past, and what this means for his future, as well as that of the Cupertino company. I had given serious thought to attending MacWorld myself this year, in fact, but upon this news, will now most certainly pass. ...

the last Macworld with Apple
MacCentre701 — the last Macworld with Apple Apple Inc. has made a surprise announce that Macworld 2009 (MWSF 2009) will be the last year Apple will exhibit at Macworld Expo. The keynote address will not be held by Steve Jobs. Instead, Philip Schiller will hold Apple's last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. source: Apple Announces Its Last Year at Macworld (Apple Press Release)>> more ...

Why Apple Quit Macworld Expo, Forever
Wired: Gadget Lab — ... mostly focusing on Jobs' health. To this we say: C'mon. Are you serious? Do you really think Apple would cancel its attendance at all future Macworlds because Jobs isn't up to one speech? Putting Schiller in the hot seat is probably no more than shorthand for "no big announcements this year". An attempt, if you like, to stop the wild rumors and speculation that afflicts the Apple press every January. Not that it is likely to stop anyone. Apple Announces Its Last Year at Macworld [Apple] Photo: SeenyaRita/Flickr ...

2009 will be the last participation of Apple at the MacWorld Expo
HardMac.com — Apple has just announced by a communication the press that 2009 will be the last year when it will take part in MacWorld Expo at San Francisco: no more stand, no more "opening keynote"… no more endless queue of mac lovers around the Moscone Center in the hope of obtaining a place to see 'Steve' live. ...

Stocks in the news: AAPL, ADBE, GM, F, C, GIS, NKE, MS, BMY, NWS ...
BloggingStocks — ... ) shares dropped over 4% in early premarket trading after the company late Tuesday 2009 would be the last year it would participate in the Macworld Expo and that CEO Steve Jobs would not give a keynote address in Apple's last appearance next month. This was immediately blown out of proportion, especially in the amount of reporting. Apple has been scaling back its participation in the Macworld Expos in the U.S. and around the world, so it didn't come as such a surprise. Also, immediately many suggested Jobs's absence may be related to his health. This speculation also ...

The End of Macworld Expo
The Mac Observer — The End of Macworld Expo by on December 17th, 2008 at 10:59 AM Macworld Expo is over. At least as we know it. Yesterday, Apple announced that 2009 would be "the last year the company will exhibit at Macworld Expo." Further, Philip Schiller will be delivering the keynote at the upcoming Macworld Expo -- not Steve Jobs. And this will be "Apple s last keynote at the show." Oh yes. Macworld Expo is so over. I know some of you may accuse me of being alarmist or overreactive here. So be it. I firmly believe I am correct. In theory, Macworld Expo could continue to thrive without ...

Can Macworld Expo survive without Apple?
The Apple Core — ... that Apple will abruptly stop exhibiting at Macworld Expo after January’s event sent shockwaves through the Mac community. After 25 years of anchoring the exhibit-hall with it’s massive booth and kicking off the event with a keynote address that people would literally wait in line for 24 hours to see, Apple is dumping the Expo like a MacBook with a bad RAM slot. The decision, while shocking, isn’t entirely unexpected. Apple noted in their press release that the company has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld ...

Fearless: Apple's Macworld Expo exit is part of its DNA
Infinite Loop — ... against Apple ever selling Mac OS X for use on non-Apple hardware: supporting all sorts of crazy hardware combination, dealing with an exploding number of device drivers, split hardware/software support, etc. There are plenty of reasons for Apple not to allow Mac OS X on PC hardware, but the technical issues are irrelevant. If Apple ever decides to make this move, they'll Just Fucking Do It, whatever it takes.) This brings us, finally, inevitably, to yesterday's MacWorld Expo announcement . Though the Expo has been a big part of Apple's marketing and the ...

Apple at CES Instead of Macworld? Probably Not
Wired: Gadget Lab — ... "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers," Apple said in a press release. ...

Shill Filler: How Apple killed Macworld Expo
The Apple Core — ... Apple could have prevented this. It just needed to Think Different. The best approach would have been for Apple to remain mum on their plans until well after the dust from Macworld Expo settled. Then in say, February, Apple could announce its abandonment of the show and how it’s part of the companies bigger plan to (insert grand plan here). Apple could say that it is focusing on reaching customers through retail channels and through its Web site – like it did in the now infamous release . Another approach would be to remain mum and let the show go on with Steve taking the ...

The ever-evolving Macworld Expo
Macworld — ... ask not to make their announcement on that Tuesday, for fear of having their news drowned out by everyone else’s. In fact, I think in some ways that a Macworld Expo without Apple will give vendors a better opportunity to get exposure for their products. Even if it means fewer “mainstream” news outlets will be paying attention—because those news outlets only ever paid attention to Apple, not to any of the other vendors exhibiting at Macworld Expo. Apple certainly has a point when it says that it has more ways of reaching out to consumers than ever before , and if you’ve paid ...

Expo 09 Rumor Roundup: Part 1
Mac|Life all RSS Feed — ... overseas mentions Snow Leopard’s integration of both Grand Central and OpenGL, both of which will dramatically improve processing performance. [image] What about Apple TV? We've been wondering that ourselves. We have heard a few murmurs about a Mac mini/Apple TV hybrid. We can't find any real evidence, but it would be nice to have an Apple TV with a DVD drive and DVR capabilities.  Also, if you haven’t heard, this is the last year that Apple will exhibit at Macworld. Unfortunately, Jobs won’t be there to deliver the keynote either. Hopefully, Apple will make its last year ...

mac.column.ted: Macworld Expo remembered
MacFixIt — Today's Featured Article Late-Breakers Late-Breakers Monday, December 29 2008 @ 06:00 AM PST mac.column.ted: Macworld Expo remembered Ted Landau December 2008 Some time has gone by since the announcement that Apple is pulling out of Macworld Expo, and I still can't shake the bad feelings. Officially, Macworld's Paul Kent is ...

Why Macworld is moribund but not dead
O'Reilly Media: Mac and iPhone — ... sumptuary expenses, it would not, by itself, justify putting an end to a tradition that is now over twenty years old. After all, the Macintosh world is faring better than ever, interest around Apple's technologies has swollen around the world, and I know of no geek that isn't in the least aroused by a beautiful UNIX-based platform like Mac OS X — even if it is not their primary operating system. In fact, nothing would suggest that death bells are tolling for Macworld were it not for Apple's last-minute withdrawal . If Macworld is to Apple what cider is to the fruit, Apple's ...

Apple reassures shareholders at annual meeting
Macworld — ... , with the questioner asking Apple to reconsider the move. “We have very fond memories” of Macworld Expo, Cook replied, but the COO echoed the tone of Apple’s earlier statement that with more than 250 retail store around the world, Apple has the equivalent of “many, many Macworlds each week.” Cook added that Apple can call press conferences when it wants to get its message out, and said the decision had “nothing to do with Apple not liking Macworld [Expo].” Several people spoke about the need for Apple to improve its commitment to environmental issues, and another shareholder ...

CES expands size of iPod, iPhone showcase at 2010 event
Macworld — ... . However, when announcing its decision to skip future Expos this past December, the company said that trade shows played a decreasing art in its marketing efforts. “Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers,” Apple said at the time .

CES expands size of iPod, iPhone showcase at 2010 event
MacBytes.com — ... . However, when announcing its decision to skip future Expos this past December, the company said that trade shows played a decreasing art in its marketing efforts. “Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers,” Apple said at the time . Check out our new ...

Apple at CES? Not According to CES.
Technologizer — ... that CES likes keynotes which provide vision for the entire industry and which aren’t too self-promotional. Jobs keynotes, of course, are always profoundly Apple-centric (often snarking at other companies) and focused around products the company is about to release. And Apple decided to pull out of Macworld Expo in part because it didn’t like having to schedule product releases around somebody else’s trade show in early January. As Apple said in its press release announcing it was saying goodbye to Macworld: Apple is reaching ...