22

9to5mac.com - 10/4/2008

The 'Brick' is...

— 9to5mac.com — The MacBook Brick is a block of high-quality, aircraft grade aluminum . It is the beginning. The... beginning of what? It is the beginning of the new Apple manufacturing process to make MacBooks. It is totally revolutionary, a game changer. One of the ... (more) The 'Brick' is...

MacBook

Steve Jobs

Comments vote downundo vote up Mac Soda found this 10/4/2008found this

3

news.cnet.com - 10/7/2008

Apple's "Brick" manufacturing rumors - not so revolutionary?

— news.cnet.com — Rumors are buzzing that Apple has been working on a revolutionary manufacturing process involving lasers and waterjets... and solid blocks of aluminum for the upcoming MacBooks. The contention is that the rumored "Brick" product actually refers not to a ... (more) Apple's "Brick" manufacturing rumors - not so revolutionary?

Comments vote downundo vote up Cult of Mac found this 10/7/2008found this

3

maclife.com - 10/10/2008

New Apple notebooks, but where's the 'Brick? '

— maclife.com — Shazam! The people ask and Apple giveth! Special event on October 14 could dispel 'Brick' rumors with... debut of new Apple notebooks. (more) New Apple notebooks, but where's the 'Brick? '

Comments vote downundo vote up Yasowhat posted 10/10/2008posted this

Leave a Comment

Rumor: 9to5Mac says The Brick is 'a block of aluminum'
The Unofficial Apple Weblog (TUAW) — ... Equally interesting is the discussion of where these cored Apples would actually be made. In a Computerworld post also written by Weintraub, he suggests that Apple may be investing in a domestic manufacturing plant to use this new process, which if true would be both a highly controversial move in an economic downturn, and an interesting use of some of the company's $20 billion cash hoard. ...

Sources say that “The Brick” is a manufacturing process…
Apple Gazette — ... They refer to it as a “game changer”. This could even lead to a U.S. based factory. Computerworld speculates that this could be the culmination of an 18 year dream of Steve Jobs that was first realized during the NeXT days. ...

Brick -- Apple's Golden Ticket?
Mac|Life all RSS Feed — ... ," to build Next workstations. The fully automated factory, according to the article, could run with as few as "100 workers. " Jobs was quoted as saying, "I'm as proud of the factory as I am of the computer." So it seems that Steve may once again prove his worth at Apple if he can pull off a modernized way to produce Apple products. A way of making them faster, better and above all cheaper! There is a little more about this on Seth Weintraub's blog at Computerworld . All of this is a far cry from previous rumors we've heard about regarding "brick," but it could ring true ...