Apple clobbers competition in customer satisfaction survey

computerworld.com - 8/20/2008

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August 19, 2008 (Computerworld) Apple Inc. trounced rival computer makers selling Windows-equipped PCs by historic margins in an annual customer satisfaction survey, the poll's chief researcher said today. "We haven't seen anything like this before, where a company scores 10 points over its nearest rival," said Claes Fornell , the head of the American Customer Satisfaction Index (ACSI), ...

network.nationalpost.com - 8/25/2008

Plans to buy Apple products at all-time high, survey shows

— network.nationalpost.com — In the weak market for consumer spending, there is a bright spot: Apple Inc. The computer and... electronic device maker is attracting potential buyers like never before and is getting top marks in customer satisfaction. A survey of more than 4,400 ... (more) Plans to buy Apple products at all-time high, survey shows

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blogs.eweek.com - 8/25/2008

The iPhone Halo Effect

— blogs.eweek.com — News Analysis. More enterprises are adopting Macs, and the iPhone may pull new sales faster than any... possible Apple business marketing strategy. Not that Apple has one. (more) The iPhone Halo Effect

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iPhone 3G

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abcnews.go.com - 8/21/2008

Apple Hit With 3G iPhone Lawsuit

— abcnews.go.com — Amid growing criticism from 3G iPhone customers, a class action complaint was filed against Apple Tuesday in... U.S. District Court in Alabama. The lawsuit alleges that despite aggressive marketing that the 3G iPhone is "twice as fast for half the ... (more) Apple Hit With 3G iPhone Lawsuit

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Blog Reactions

Technologizer: Apple: Superhuman or Merely Human?

Byte of the Apple - BusinessWeek: Mac Customer Satisfaction Gains: "We've Never Seen Anything Like This"

Macworld: Best Buy plus Windows Guru equals Apple Store experience?

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Blog Reactions

Apple: Superhuman or Merely Human?
Technologizer — Strange but true: These are either the best of times or the worst of times for Apple’s reputation–and it all depends on which developments you choose to pay attention to. First the good news. The company’s performance in the just-released American Customer Satisfaction Index was terrific. The company scored an 85 in the study, well ahead of other ...

Mac Customer Satisfaction Gains: "We've Never Seen Anything Like This"
Byte of the Apple - BusinessWeek — ... at TechCrunch had to say. And yet there was longer-term evidence that totally contradicts all this negative news-specifically, that Apple is doing a far better job of taking care of Mac users than any other PC company. Apple’s score on the quarterly ...

Best Buy plus Windows Guru equals Apple Store experience?
Macworld — Editor’s Note: This story is excerpted from Computerworld . For more Mac coverage, visit Computerworld’s Macintosh Knowledge Center . As part of Windows Vista’s $300 million marketing rehab , Microsoft will hire an initial wave of 155 “Windows Gurus” to walk around Best Buy and Circuit City stores, answer customer questions and defend Vista’s reputation against skeptics, reports say. Microsoft is reported to be looking to hire Gurus in 26 cities in California , as well as cities in 11 other states. Gurus will work full-time, including weekends, need to be able to run how-to trainings and workshops, and answer customers’ questions, ...