macworld.com - 4/17/2009
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When Forrester Research released the results of its annual survey on customer satisfaction, says Jim Dalrymple (macworld.com), “Apple not only topped the list, it blew away the competition.” In fact, Apple “dominated in each category” that the survey assessed, “scoring 82 percent (Useful), 86 percent (Easy to Use), and 72 percent (Enjoyable).”
news.cnet.com - 4/18/2009
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news.cnet.com —
Apple recently topped the list of computer companies
in a customer satisfaction survey conducted by Forrester Research....
The survey, comprising almost 4,600 consumer responses regarding 113 companies in 12 different industries, found that Apple received an overall satisfaction rating of 80 ...
(more)
External Link: Apple Leads in Customer Satisfaction Survey
electronista.com - 4/17/2009
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electronista.com —
Forrester today issued a report on customer experience
with computers that gave Apple a significant lead over...
competitors. The Mac producer received an 80 percent score, or "good," on a combination of ease of use, meeting needs and a pleasurable ...
(more)
Apple takes wide lead in customer satisfaction
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Apple 14 points ahead of Dell in new satisfaction survey
Infinite Loop —
... go before they can catch up. Those participating in the 4,600 user survey were asked to rate Apple on three different categories: how useful its products are, how easy-to-use they are, and how "enjoyable" they are to use. Apple scored an 82 percent in the useful category, 86 percent in the easy-to-use category, and a 72 percent in "enjoyable." These scores averaged out to 80 percent, with the runner up (Dell) falling at an average of 66 percent—a full 14 percentage points behind. As noted by Macworld 's bearded warrior Jim Dalrymple, each of the other manufacturers that ...
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