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Apple’s 2008 ad budget: $486M
blogs.zdnet.com - 11/24/2008
Apple’s 2008 ad budget: $486M
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You’ve undoubtedly seen your fair share of Apple television commercials this year, most of them for the iPhone. Well, if you’re wondering what it all costs, we now know the answer. BNet’s Lindsay Blakely got the scoop by reading the fine print in Apple’s 5 November 10-K filing. ...

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Apple Eclectic:  News Roundup for November the 24th

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News Roundup for November the 24th
Apple Eclectic — ... If Apple needs to get itself some good publicity, they certainly don’t have a problem buying it. As their 10K filing earlier this month revealed, they spent $486 million on advertising last year. Nothing sinister about that, is there? Oh, ...

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