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Apple’s rumored ‘Brick’ a radical new notebook?
MacDailyNews —
... a lot of the materials costs and also a lot of labor time on assembly,' he says." "Using a single piece of metal would also provide the opportunity for the kind of design flourishes that distinguish Apple and its chief executive, Steve Jobs. Screws might be minimized or eliminated entirely. Seams joining different pieces of metal would disappear. In short, these notebooks would be unlike anything else on the market in appearance and design," Hesseldahl reports. Full article here .
Apple notebooks to be fabricated from a solid “brick” of aluminum
The Apple Core —
... that a new lineup of MacBooks will be released on 14 October 2008, one week from today. BusinessWeek today throws some fuel on the fire by speculating that Apple’s radical new laptop will be announced in a week, and that 9-to-5 Mac’s brick thoery is supported by Apple’s patent filings: Apple declined to comment on its plans, but the company has made patent filings related to the design of notebook enclosures. In May 2007, it filed for a patent on a design for “enclosure parts that are structurally bonded together to form a singular composite structure.… That is particularly ...
The Brick’s Manufacturing Process, Still Up for Debate
MacBlogz - One Stop Apple News —
... Businessweek has acknowledged that new MacBooks are a very real possibility yet have questioned how this new process to manufacture them out of a single piece of aluminum will pressure Apple’s margins. iSuppli analyst, Kevin Keller, has provided some insight stating, “If you’re working with one single unit of metal, you’re reducing a lot of the materials costs and also a lot of labor time on assembly.” Keller went on to note that using a single piece of metal material would allow an “opportunity for the kind of design flourishes that ...
New MacBook Pro Rumor Control [Apple]
Gizmodo —
... by Apple. Supposedly code-named "brick", this "revolutionary" process would carve a MacBook shell out of a single block of aluminum. Business Week echoed the unconfirmed information, quoting the usual analysts and citing an Apple patent, implying that the rumor may be true. Today, ...
