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![Apple's 'Brick' is a Revolutionary Aluminum Manufacturing Process? [Rumor]](http://images.dailyradar.com/media/uploads/mac/photos_story/2008/10/04/apple_s_brick_is_a_revolutionary_aluminum.jpg)
Industrial Designer: Rumored ‘Brick’ Process Doesn’t Add Up
Cult of Mac —
... As Adam Richardson, an industrial designer at consultancy frog design and CNet blogger, points out, lasers and waterjets have been used in manufacturing for ages — by Apple. ...
An Apple ‘Brick’ carved out of solid aluminum wouldn’t be very revolutionary
MacDailyNews —
... unlikely that it will literally be a hollowed out block of aluminum," Richardson writes. "And even if it was, it would not particularly help much with weight (it's still aluminum) compared to the stamped case of the current Aluminum MacBook Pros." Richardson writes, "Having said that, and not discounting Apple's ability to go beyond the bounds of what others pull off, going by the 9to5mac article there isn't necessarily anything very revolutionary being described." Full article here . [Thanks to MacDailyNews Reader "Dale E." for the heads up.] ...
The Brick’s Manufacturing Process, Still Up for Debate
MacBlogz - One Stop Apple News —
... Industrial designer Adam Richardson of CNet, has questioned the validity of the “Brick” rumors, claiming that Apple has been utilizing such manufacturing processes for years. He has added that the described process applied to a notebook-sized product would be far more expensive than the current process, noting “it’s unlikely that it will literally be a hollowed out block of aluminum”. ...
