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Apple's Gift Card sales may understate iPhone shipments
Giving the gift of iPhone this holiday season requires that customers purchase a gift card from Apple rather than the handset itself, a process that may understate the company's December quarter shipments as a result.
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Holiday iPhone sales may be shifted thanks to gift cards
Infinite Loop — [image] This quarter's iPhone sales may end up looking quite a bit lower than expected on the surface, thanks to the fact that people can no longer purchase them willy-nilly for each other this Consumermas without in-store activation first. That doesn't mean actual sales will be down, though perhaps just shifted. As recently pointed out by Kaufman Bros. analyst Shaw Wu in a note to clients , iPhone sales this season may be as good as ever thanks to the ...

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