brainstormtech.blogs.fortune.cnn.com - 10/28/2009
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Those Get-a-Mac spots aren't cheap, but they deliver a lot of bang for the buck
Apple (AAPL) shells out a ton of money for advertising. In fiscal 2009 it spent $501 million, according to the 10-K form filed Tuesday. That's up from $486 million in 2008 and $467 million in 2007.
But ...
appleinsider.com - 29 days ago
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appleinsider.com —
(ifoAppleStore) Within two weeks, Apple stores will begin
retiring their current Windows CE-based portable computers and start...
using a custom-designed and crafted iPod touch to check out customers. AppleInsider has a first look at the new system.
(more)
Exclusive look at Apple's new iPod touch-based EasyPay ...
cultofmac.com - 28 days ago
appleinsider.com - 10/28/2009
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Apple’s 2009 ad budget totaled just over half a billion dollars
MacDailyNews —
... spent in fiscal 2009, or the $811 million Dell spent on ads I can't remember ever seeing," Elmer-DeWitt reports. Elmer-DeWitt reports, "In fact, as a percentage of revenue, Apple has actually been decreasing its ad spending every year for the past eight, from nearly 5% in 2001 to 1.37% today. That's about half the 3.6% Research in Motion's spends advertising BlackBerries ($336 million)." Read more in the full article, including ideas about why Apple's ad spend is so effective, here . [Thanks to MacDailyNews Reader "Dale E." for the heads up.] ...
In the news
iPhone J.D. —
... Everyone can recall Apple's memorable "There's an app for that" and "I'm a Mac / I'm a PC" ads, and it probably comes as no surprise that Apple spent around $500 million on advertising in 2009. But Philip Elmer-DeWitt writes that it is surprising that Apple spent less than other companies like Microsoft and Dell, even though their ads are less memorable. ...
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images via Apple, AT&T
PC World is out with a great article this weekend that asks a question we've all posed to ourselves and to others: isn't it about time for Apple and AT&T to see other people?
An "open marriage" is how writer Ian Paul puts it.
Quote:
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Apple Reports $1.67 Billion Profit for Q4 2009
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Steve Ballmer calls Apple's Mac growth a "rounding error"
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