Apple’s Advertising Budget: Revealed! | Technology Industry Blog (flag)

industry.bnet.com — Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple’s successful “I’m a Mac, I’m a PC” campaign. Not only have the spots starring John Hodgman as the hapless “PC” helped eviscerate the image of ...

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Apple’s 2008 ad budget: $486M
The Apple Core — ... How would you spend Apple’s 15 Billion cash reserve? You’ve undoubtedly seen your fair share of Apple television commercials this year, most of them for the iPhone. Well, if you’re wondering what it all costs, we now know the answer. BNet’s Lindsay Blakely got the scoop by reading the fine print in ...

Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
TechCrunch — ... It turns out that I underestimated Apple’s advertising budget. Lindsay Blakely at Bnet (a former Business 2.0 reporter) found the actual numbers in a subsequent SEC filing. In its 2008 fiscal year that just ended last September, Apple spent a whopping $486 million on advertising. (In fiscal year 2007, it spent $467 million, and in fiscal year 2006 it spent $338 million). ...

Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M
MacBlogz - One Stop Apple News — ... Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s annual ad budget, it’s a rather surprising find. ...