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Apple’s Advertising Budget: Revealed! | Technology Industry Blog

The Apple Core found this 11/22/2008 on industry.bnet.com

Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple’s successful “I’m a Mac, I’m a PC” campaign. Not only have the spots starring John Hodgman as the hapless “PC” helped eviscerate the image of ...