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businessinsider.com - 5/19/2009

CHART OF THE DAY: Microsoft's 'Laptop Hunters' Ads Are Hurting Apple

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Microsoft's (MSFT) "Laptop Hunters" ad campaign focuses on the price difference between Windows PCs and expensive Apple (AAPL) Macs. The commercials have raised consumers' perception of Microsoft's "value" -- and have hurt Apple -- according to YouGov BrandIndex , a research service.  ...

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businessinsider.com - 5/14/2009

Apple's New Commercial Mocks Microsoft's 'Laptop Hunters'

— businessinsider.com — Apple (AAPL) claws back at Microsoft's (MSFT) "Laptop Hunters" ad campaign in its newest TV commercial. While... Microsoft's spots have featured "real" people finding PCs that, for one reason or another, were better than a more expensive Mac, Apple ... (more) Apple's New Commercial Mocks Microsoft's 'Laptop Hunters'

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Comments vote downundo vote up Cult of Mac found this 5/14/2009found this

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electronista.com - 5/20/2009

Microsoft PC ads finally hurting Mac image?

— electronista.com — Microsoft's Laptop Hunters ads may be hurting Apple's image, according to new data from BrandIndex. Looking at... the perceived value for money of Apple and Microsoft brands, the research shows Apple dropping from a peak in February and March to well ... (more) Microsoft PC ads finally hurting Mac image?

Microsoft

Comments vote downundo vote up The Unofficial Apple Weblog (TUAW) found this 5/20/2009found this

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Microsoft’s Ads Are Hurting Apple: Survey
Cult of Mac — ... Chart: Silicon Alley Insider. Microsoft’s “Laptop Hunters” ad campaign is hurting Apple, according to a new consmer survey by YouGov BrandIndex. Redmond’s new ads portray consumers rejecting Apple’s laptops as too expensive, and are successfully reinforcing the stereotype of the “Apple tax,” says YouGov. “With the Laptop Hunters campaign, Microsoft is making an impact on the perceived value score in the mind of consumers, particularly young consumers,” said Ted Marzilli, global ...