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strngwys Uh, Jerry Senfeld is going to hip up Microsoft? He's a funny guy, but his show was off the air before most college kids were allowed to stay up past 9pm. And what about the Mac he always had in the background of his show?
Microsoft enlists Seinfeld, Gates to battle "Get a Mac" ads
Engadget —
Filed under: Misc. Gadgets Those Apple "Get a Mac" ads have long been an annoyance to Microsoft and to Bill Gates in particular. No surprise as an emboldened Apple with rising market share has continued to ratchet up the venomous quips like, "fear of switching is the foundation of customer loyalty for PCs," found in its latest TV ad. Now Microsoft is fighting back. Microsoft's new $300 million campaign (one of Redmond's largest ever) is set to launch with a $10 million assist from "key celebrity pitchman" Jerry Seinfeld. ...
Microsoft signs Seinfeld in Anti-Mac campaign
9 to 5 Mac - Apple Intelligence —
... The campaign is the brainchild of Crispin Porter + Bogusky, a Miami-based ad shop that has helped revitalize brands such as Burger King, the Wall Street Journal tells us. We're thrilled to look forward to the campaign. ...
Why Jerry Seinfeld will be the perfect Windows Vista pitch man
Macenstein —
According to the Wall Street Journal , Microsoft has hired none other than Jerry Seinfeld to appear in a series of ads meant to counter the popular “Get a Mac” ads Apple has run for the past few years. Jerry’s $300 million campaign is rumored to feature Bill Gates in some way, and focus on the tagline “Windows, not Walls“. The right man for the job At first, Jerry Seinfeld may seem like an odd (and expensive) choice for Microsoft’s new Vista ad campaign, but if you stop to think about it, it makes total sense. For 9 seasons, Seinfeld was the star of a show “about nothing”. ...
Which Do You Like Better, Steve: “No Mac for You!” or “Vista–Not That There’s Anything Wrong With That”?
Digital Daily —
The success of Windows is our number one job. With SP1 and the work we’ve done with PC manufacturers and our software ecosystem, we’ve addressed device and application compatibility issues in Windows Vista. Now it’s time to tell our story. In the weeks ahead, we’ll launch a campaign to address any lingering doubts our customers may have about Windows Vista. And later this year, you’ll see a more comprehensive effort to redefine the meaning and value of Windows for our customers.”
– Microsoft CEO Steve Ballmer, July 23, 2008
So Microsoft’s widely ...
Gates and Seinfeld to Answer Apple's PC vs Mac Ads [Apple Vs Microsoft]
Gizmodo —
... Seinfeld will get $10 million to star in the presumably funny commercials, which is quite a good chunk of cash compared to the low fare that John Hodgman (Mr. PC) and Justin Long (Mr. Please someone slap that guy) must be getting for their long series of TV, internet and print ads. Let's hope they are better than the Apple ones. Somehow, I feel a connection happening between Jerry and Bill. And perhaps a romantic comedy on the wings. [WSJ] ...
Microsoft to trot out Bill Gates and enlist Mac user Jerry Seinfeld to shill Windows Vista in ads
MacDailyNews —
... 15.3% in total PC shipments world-wide, according to IDC. Apple's desktop and notebook computers have won converts among onetime Windows loyalists." Vranica and Guth report, "For its new campaign, Microsoft also considered a range of other famous personalities, including comedians Will Ferrell and Chris Rock, according to people familiar with the matter." MacDailyNews Take: Good choices. Chris Rock is a noted user of multiple Apple iPods and Will Ferrell... Full article here . Read also: " Microsoft Ad Team: We'll Sell Vista, But We're Using Macs ," by ...
Microsoft to trot out Bill Gates and enlist Mac user Jerry Seinfeld to shill Windows Vista in ads
MacDailyNews —
Microsoft to trot out Bill Gates and enlist Mac user Jerry Seinfeld to shill Windows Vista in ads Thursday, August 21, 2008 - 09:39 AM EDT "Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld," Suzanne Vranica and Robert A. Guth report for The Wall Street Journal. MacDailyNews Take: Is this the same Jerry Seinfeld whose eponymous television series basically chronicled the history of Apple Macs on Jerry's apartment desk? Apple’s 1997 “Think Different” ad featuring Jerry Seinfeld which aired only once during the series finale of Seinfeld: Vranica and Guth continue, "The software giant's new ...
Microsoft taps Seinfeld to help battle Apple in new ad campaign
AppleInsider —
... Published: 10:00 AM EST Battered and bruised by a long-running advertising campaign on the part of rival Apple, Inc., Microsoft Corp. is turning to sitcom star and world renowned comedian Jerry Seinfeld to help clean up the public perception of its Windows Vista operating system. Citing "people close to the situation," the Wall Street Journal reports that the Redmond-based software giant will pay Seinfeld a cool $10 million to serve as a pitchman alongside company chairman Bill Gates in a new series of ads that will begin airing on September 4th. The ads will use some ...
Microsoft Retains Jerry Seinfeld as Part of $300 Million Ad Blitz
MacBlogz - One Stop Apple News —
... a number of different comedic celebrities including Will Ferrel and Chris Rock.
In attempts to revitalize Vista’s image, Microsoft’s Chief Exec, Steve Ballmer, said “Now it’s time to tell our story. In the weeks ahead, we’ll launch a campaign to address any lingering doubts our customers may have about Windows Vista. And later this year, you’ll see a more comprehensive effort to redefine the meaning and value of Windows for our customers.”
[via WSJ]
Microsoft Taps Seinfeld to Get Serious with Apple
Cult of Mac —
... $10 million to look the other way and come up with one-liners to transform Microsoft’s stodgy and serious image in the public mind.
The campaign, created by Chiat/Day, the agency responsible for Apple’s legendary 1984 commercial, will also feature comedians Chris Rock and Will Ferrel (who starred in a Mac “switch” ad years ago). Apparently up in Redmond they don’t think Apple’s recent success is funny at all.
Via WSJ
What's the deal with Seinfeld doing ads for Microsoft?
The Unofficial Apple Weblog (TUAW) —
... According to the Wall Street Journal, Microsoft will pay Seinfeld $10 million to appear in a series of ads for its "Windows, Not Walls" campaign that will feature Seinfeld and Bill Gates, Microsoft's chairman. According to ...
‘Macsimum Recommended Reading’ for Aug. 22
Macsimum News —
‘Macsimum Recommended Reading’ for Aug. 22 Posted by Dennis Sellers Apple ico Aug 22, 2008 at 4:49pm image“Wozniak: I Wanted to be an Engineer for Life: If Steve Wozniak had his wish, he would have remained an engineer for life at Hewlett-Packard. ”— eWeek ...
Seinfeld back with the Mac in latest Curb episode
The Unofficial Apple Weblog (TUAW) —
Filed under: Odds and ends
Didn't it seem like it was ages ago that those Microsoft commercials with Jerry Seinfeld and Bill Gates commercials aired? You know, the one with the shopping for shoes, as well as the one with the duo bonding with a family. Don't remember? Well, apparently neither does Jerry Seinfeld, who was purportedly paid USD $10 million for the commercials.
In the latest episode of HBO's Curb Your Enthusiasm -- which happens to be one of my all time favorite shows -- Jerry is actively discussing ideas with Seinfeld creator, Larry David. In the scene, a MacBook Pro is ...
