Three new reasons to Get a Mac
MacUser — ... Apple has just posted three new commercials in its long-lived Get a Mac campaign. The three ads are titled Pizza Box, Throne, and Calming Teas. ...

New Get a Mac ads: Pizza Box, Throne, Calming Teas
The Unofficial Apple Weblog (TUAW) — ... Tonight, Apple posted three new "Get a Mac" ads: Pizza Box, Throne and Calming Teas. In the Pizza Box ad, PC tries to lure college students into buying a PC by advertising as free pizza. PC notes that Mac is the number one selling computer on college campuses. ...

Apple posts new ‘Get a Mac’ ads
Macsimum News — ... Apple has added new “Get a Mac” commercials to its Get a Mac site. The new ads are “Pizza Box,” “Throne” and “Calming Teas.” As usual, they star John Hodgman and Justin Long as the “PC” and “Mac,” respectively. ...

VIDEO New ‘Get a Mac’ Ads - Pizza Box, Throne, and Calming Teas now online
Apple Gazette — ... box of pizza to try and attract college kids, in Throne PC is tooting his own horn until Mac points out that an Apple Genius will gladly switch over all your files from your PC to your new Mac for free at an Apple Store, and finally Calming Teas shows us the new line of relaxing teas that PC has created to ward off “Vista Anxiety”. All in all, a great “Get a Mac” update. You can check them all out on Apple’s site right here. &&&id; ...

Apple slams Vista, Windows PCs in three new ‘Get a Mac’ ads (with video)
MacDailyNews — ... a Mac" ads on U.S. network and cable television. In "Pizza Box," PC stoops to disguising himself as a pizza to get college students to even look his way. Apple "Get a Mac" ad: Pizza Box In "Throne," PC sits atop his throne, but Mac puts a damper on his fun. Apple "Get a Mac" ad: Throne In "Calming Teas," Windows PC offers user "calming teas" to deal with the mess that is Windows Vista. Apple "Get a Mac" ad: Calming Teas See the ads in various sizes and qualities via Apple.com here . [Thanks to MacDailyNews Reader "GizmoDan" for the heads up.] ...

[Videos] Three New ‘Get a Mac’ Ads; Apple Gets Ruthless on Windows and Vista
MacBlogz - One Stop Apple News — ... Calming Teas Throne Microsoft has launched “The Mojave Experiment” in hopes of turning around Vista’s image. The original commercials can be viewed on Apple’s website. [via MDN]

買台 Mac 的三個新理由
applewoods — ... 。有興趣的朋友，可前往 Apple 的網頁觀賞。 Get a Mac 系列廣告的推出已經有一段時間，Apple 也很貼心地依據年份分類，若您想要觀賞以往的舊廣告，可以直接點選年份即可，而最近的廣告也會另外放在“Lastest Ads”分類。 link : Get a Mac 電視廣告 (Apple) Posted by Jack Lin on August 19, 2008 11:05 PM | ...

25 Reasons Why Non-Mac Users Should Shut Their Damn Pie-Holes
Mac|Life all RSS Feed — ... taught us is a lame, lame concept. 19. Not only are the products better, Apple has better ads than PCs too. lepard line 20. Hundreds waited in line for the Mac OS X Leopard release. Windows Vista line... not so long. 21. PC users still think the Mac mouse has only one button. 22. Speaking of mice... PC users might want to take a second and thank the success of the Macintosh for the one theyʼve got in their hands today. Yeah, you're welcome. gadgets 23. Gadgets are just Widget rip-offs.  Do we have to think of everything for PCs to copy? 24. They get excited over ...

New get a Mac ad: Off the Air
The Unofficial Apple Weblog (TUAW) — Filed under: Apple Corporate, AppleTonight, Apple released a new "Get a Mac" ad. "Off the Air" shows PC, Mac, and a Mac Genius. Mac tries to win people over on the fact that the Geniuses will transfer your files from your old PC to your new Mac. A mad PC then announces that his "frustrated" customers don't need to hear about that and that "fear of switching is the foundation of customer loyalty for PCs." PC proceeds to shut off the commercial by pulling a curtain down. This commercial isn't as funny, in my opinion, as the last ...

Apple posts new ‘Get a Mac’ ad
Macsimum News — ... Apple has added a new “Get a Mac” commercial to its Get a Mac site. The new ad is called “Off the Air.” As usual, it stars John Hodgman and Justin Long as the “PC” and “Mac,” respectively. ...

WSJ: Microsoft hires Seinfeld to bite Apple
Macworld — ... Seinfeld and Microsoft Chairman Bill Gates. Seinfeld will take home $10 million for his role in the spots, the report said, citing people familiar with the situation. Microsoft is not only trying to turn around a stodgy corporate image, but also wants to reverse recent product misfires, including the Windows Vista operating system and the Zune digital music player. Apple has rubbed in Microsoft's lack of success and highlighted its own winning streak in a series of "Mac vs. PC" ads . The campaign is due to debut Sept. 4, and is being produced by advertising agency ...

VIDEO: New ‘Get a Mac’ AD - “Off the Air”
Apple Gazette — ... the genius is there to drive home the point that you can take your PC into an Apple Store and they will move your files from your old machine to your new Mac for free. PC is obviously unhappy about this, and tries to shut the commercial down by pulling down a screen of color bars and making off air noises with his mouth. It’s not as good as the ones released earlier this week, but still, a decent entries into the series. You can view it in HD if you like right here. &&&&&id; ...

Australians switch on to Apple Macs
MacBytes.com — ... in which iPod buyers seek out other Apple products. * Apple's move to Intel processors, which has levelled the playing field and allowed switchers to run Windows. * Increased visibility of Apple products in Apple's retail stores and chain stores. * Widespread dissatisfaction with Windows security, stability and usability. Apple's controversial "Get a Mac" ad campaign has crystallised the Mac's advantages over Windows in a humorous, engaging way. Watch the advertisements in the Get a Mac campaign And the hit iPhone and iPod Touch should further extend the halo effect, ...

Apple brutally attacks Microsoft, Windows PCs in new ‘Get a Mac’ ad (with video)
MacDailyNews — ... ever, as "PC" responds: Oh, no, no, no, no... My frustrated users don't need to hear about that. See, fear of switching is the foundation of customer loyalty for PCs. "PC" then rolls down a fake color bar chart over the camera and makes a continuous "beep" noise as he takes the spot "Off The Air." MacDailyNews Take: Bill Gates "PC" loves badly faked things. Poor simulations are his life. Apple "Get a Mac" ad: Off The Air: See the ads in various sizes and qualities via Apple.com here . [Thanks to MacDailyNews Reader "GizmoDan" for the heads up.] ...

Get a Mac ad goes Off The Air (no, not really)
MacUser — Wasn't it just the other day that Apple unleashed a trio of Get a Mac ads on us? I guess they'd forgotten one, because a brand new commercial awaits you at the Get a Mac section of Apple's website today. Titled "Off the Air", it shows a Mac Genius touting how they make it easy for Windows users to switch to the Mac by doing all the legwork of transferring files. PC decides that that sort of information can be quite damaging for his own business and pulls the curtain. Could it be the final curtain for the Get a Mac ad campaign? With my sleuthing hat ...

[video] Apple Launches 4th Get a Mac ad This Week; “Off the Air”
MacBlogz - One Stop Apple News — ... Microsoft is attempting to respond to this hard-hitting campaign by hiring actor Jerry Seinfeld, for near $10 million. The comedian will appear in ads with Bill Gates, set to start airing on September 4th. See the ad on Apple’s website here. [via Macnn]

Weekly Recap; Mobile Me Stays Free, Explosions, Notebook Rumors and iPhone News
MacBlogz - One Stop Apple News — ... Me subscribers have been given an additional 60 day extension. In an email sent out tonight, Apple explains the following: “We have already made many improvements to MobileMe, but we still have many more to make. To recognize our users’ patience, we are giving every MobileMe subscriber as of today a free 60 day extension.” READ • Apple Unveils Four New ‘Get a Mac’ Ads See the ads on Apple’s website here. • Apple Offering Up Free Magsafe Adapter Replacements ...

I Spent the Day On Windows, Just to Use Chrome
louisgray.com — Some people might think the typical Mac user has a superiority complex, and you could be excused for thinking so, if the Mac vs. PC commercials were any indication. But every once in a while, a cool "must try out" app comes along that leaves us a little envious ourselves - making us feel like we're being considered lesser beings. Today, ...

Windows ad featuring Jerry Seinfield airs
TheAppleBlog — ... between Bill Gates and Jerry Seinfield in a Shoe Carnival where Gates is a “platinum member.” Interestingly enough, only 20 of the 90 seconds really have anything to do with Microsoft or Windows and of those 20 seconds, no time is spent actually touting much about Windows except that it is “The Future” and “Delicious.” Microsoft has hinted that the new ad campaign is, in some part, a response to Apple’s successful “Get A Mac” campaign. Personally, I’m not convinced this is starting on on the ...

Microsoft Bails on Seinfeld, Launching New Campaign to Directly Target Apple
MacBlogz - One Stop Apple News — ... Microsoft is dumping the ill-received Seinfeld Windows campaign for something a little more focused. A campaign directly targeting, and mimicking Apple’s “Get A Mac” ad campaign ...

Microsoft Confronts Apple’s Mockery Head On
Cult of Mac — ... , including one starring a lookalike of the bumbling but lovable PC character in Apple’s Get a Mac ads, played by Daily Show correspondent and author John Hodgman. ...

Microsoft’s New Marketing Tactic: Let People Know That You Are “The PC Guy”
TheAppleBlog — ... ad campaign (and if not “failed”, then certainly “confusing”), has been kept on board for “phase two” of Microsoft’s $300 million ad campaign. The angle they are taking for phase two is a direct response to Apple’s successful Get A Mac ad campaign that features ...

No Seinfeld for You
Mac|Life all RSS Feed — ... in Apple's "Get a Mac" ad campaign . In fact, the first spot, which will debut tonight during the season premiere of "The Office," will even have a Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype." The new ads will also feature celebrities like Eva Longoria, Deepak Chopra, and Pharrell Williams, along with everyday PC users and 60-odd Microsoft employees. (Maybe some familiar faces from ...

Apple: Psystar’s antitrust claims ‘deeply flawed’
Macworld — ... there is a Mac OS markets since courts have often rejected the idea of single-brand markets. To back this claim, Apple’s lawyers cite several cases where courts have ruled that “reasonably interchangeable products that serve the same use are in the same market.” Apple also attacks the claim that the Mac doesn’t face competition, noting that Psystar gives its customers the option of opting for Windows or Linux as the OS for its Open Computer offering. Apple’s filing also notes the “Get a Mac” ads —cited by Psystar in its countersuit—“specifically compare the features and ...

Apple blasts Microsoft, Windows Vista in two new ‘Get a Mac’ ads (with video)
MacDailyNews — ... . See the ads in higher quality and in various sizes via Apple.com here . [Thanks to MacDailyNews Readers "Fred Mertz" and "Cubert" for the heads up.] MacDailyNews Take: "How about spending $300 million to create an OS that isn't a derivative, counterintuitive, bloated, spaghetti-coded mess?" - ...

Apple Unveils Two New ‘Get a Mac’ Ads, Bean Counter and V Word
MacBlogz - One Stop Apple News — ... Guy” attempts to bleep out the word Vista every time it’s about to be said, with a red buzzer. V Word Apple isn’t known for it’s subtle marketing techniques. The new commercials are direct slams at Microsoft and Windows Vista, and clearly show that Apple is trying (full-force) to exploit Microsoft for its faults. Visit - Apple, ‘Get a Mac’ Ad Gallery [via MacDailyNews]

New Get a Mac Ads: Bean Counter and V Word
The Unofficial Apple Weblog (TUAW) — ... Sure, these commercials are well thought out and somewhat funny; but is Apple's mudslinging getting a little old? Tell us your thoughts in the comments below, and don't forget to take part in our poll. You can watch the new commercials by visiting the Apple website. ...

New Apple Ads Respond to Microsoft Ad Campaign
MacRumors : Mac News and Rumors — ... money into a large pile dedicated for advertising and a small pile for fixing Vista. The ad seems to be a clear response to the much publicized $300 advertising campaign that Microsoft has embarked on to help improve their image. In another ad called V Word , Hodgman describes how they will no longer refer to Vista by name due to the "baggage" that accompanies it and simply refer to Windows. Indeed, Microsoft's new ads have had no references to Vista. Both ads are available on Apple's site as well as YouTube ( ...

New hard-hitting Apple ads go straight for Microsoft’s jugular (with video)
MacDailyNews — ... campaign, extinguishing any hope of lifting the Windows image that was the whole point of the expensive advertising exercise." Full article, which also discusses Apple's "V Word" ad, here . [Thanks to MacDailyNews Reader "Chuckles the Microsoft CEO" for the heads up.] MacDailyNews Note: Apple Web Ad: Bean Counter Direct link to video here . Apple Web Ad: V Word Direct link to video here . See the ads in higher quality and in various sizes via Apple.com here .

Latest "Get A Mac" ads get meta on Microsoft's new ads
Infinite Loop — ... to try and play down the negative perception whether deserved or not of Windows Vista. The latest Get a Mac ads from Apple now poke fun at Microsoft's attempts to downplay the problems instead of fixing them. The first, "Bean Counter," draws attention to the large amount of money Microsoft paid for its latest ad campaigns, which are themselves a direct answer to Apple's Get a Mac ads. PC is filling in the role of accountant for Microsoft, allocating funds for advertising and for fixing problems with Vista. The pile of money for ads dwarfs the tiny pile for Vista. Mac ...

Apple and Microsoft Snipe in Ad Campaigns
TidBITS: Mac News for the Rest of Us — ... Since 2006, Apple's "Get a Mac" ad campaign featuring Justin Long as a relaxed, hip Mac and John Hodgman as a stuffy, stressed-out PC have poked fun at the PC industry and Windows in particular. For years, Microsoft ignored the campaign, but in September 2008, Microsoft launched what is reportedly a $300 million ad campaign aimed at, to quote the internal Microsoft email about the campaign, telling "the story of how Windows enables a billion people around the globe to do more with their lives today." ...

New 'Get a Mac' ads: No "V Word" near the "Bean Counter"
MacUser — ... Apple has released two new ‘Get a Mac’ commercials and these might just be the best of the lot so far. In “V Word,” you can see John Hodgman, everyone’s favorite PC, quivering at the prospect of anyone even mentioning Vista by its name. Apparently, they “do not say the ‘V word’ anymore” because it “doesn’t sit well with frustrated PC users.” ...

New Apple ads tweak Microsoft marketers
CNET News - Apple — ... One nice thing about having a sick girlfriend is a guilt-free weekend in front of a dozen or so college and pro football games. Apple released two new Mac vs. PC ads ... ...

Apple slams Microsoft, Windows Vista again with another new ‘Get a Mac’ ad (with video)
MacDailyNews — ... has launched another volley in its assault on Microsoft and Windows Vista with a new "Get a Mac" TV commercial that has begin airing on U.S television networks this evening. In Apple's new "Bakes Sale" ad, Windows PC explains that Microsoft's marketing guys are spending all the money on advertising Vista instead of actually fixing Vista, so he's holding a bake sale with rather pricey cupcakes. Apple Web Ad: Bake Sale See the ad in higher quality and in various sizes via Apple.com here . [Thanks to MacDailyNews Reader "Dennis G." for the heads up.] MacDailyNews Take: PC's ...

Apple "Bake Sale" Ad Continues Vista Thrashing
iPhone Savior — ... "Bake Sale" is a painfully authentic exercise in truth telling parody. The Microsofties have earned the right to be mocked, in fact they just paid $300 million for that exclusive right. Apple is not the neighborhood bully here. They are the cool, artsy emo kid that Microsoft bullied mercilessly in their formative years. Apple never cried uncle, they just grew up and got better. I'm now perfectly content to gather with the fanatical Mac heads in for a fight in the school parking lot. I'll be yelling, "Kick 'em in ...

Apple Unveils Another New ‘Get a Mac’ Commercial, Bake Sale
MacBlogz - One Stop Apple News — ... of an ad campaign, Apple has now released “Bake Sale” to follow suit. This time around, PC is stricken with the fact that Microsoft is spending all of their money on advertising as opposed to fixing the innumerable problems with Vista, so he is holding a bake sale to make ends meet. Beware, you bite you buy. Bake Sale Watch the ad in higher quality via Apple. [MacDailyNews]

Another 'Get a Mac' ad: Bake Sale
MacUser — ... If the recently released “Bean Counter” spot wasn’t enough, Apple’s latest entrant in the ‘Get a Mac’ lineup ought to drive the point home that Microsoft is indeed spending a little too much dough on advertising. Any thirty-second-spot where an anthropomorphized PC sells a self baked cupcake to a similarly human Mac and charges him a few million dollars for it is just good television, in my humble opinion. ...

Get a Mac: PC holding a bake sale to fund Vista improvements
Infinite Loop — ... , it might not prove to be a good value. You can head over to Apple's Get a Mac webpage to check out the latest "Bake Sale" for a small chuckle. For whatever reason, though, the JavaScript loader doesn't display the video in Gecko-based browsers, so if you're using Firefox you can also get the ...

PC has his say
MacUser — Time was, writer John Hodgman was known for his vast knowledge of hobos, as opposed to representing the PC in Apple's "Get a Mac" ads. Oh, how times change. While discussing his new book, Hodgman talked to TIME about what it's like being Mr. PC (yes, that's my new name for him): I was really curious as to why they asked me to audition. My career as a magazine writer was largely prefaced on the idea of curiosity, to go on adventures and weasel my way into the lives of people that I admire. The process of auditioning for a ...

Ad Math Doesn't Make Sense
The Mac Lawyer — ... ) recently to make that very point.  This ad (like almost all of the "I'm a Mac" ads) is cleverly written and right on point.  I imagine that the anxiety level of the folks in Redmond must continue to rise as they see Macs' market share increase with every passing month, but throwing money away on a pointless ad campaign seems to be the wrong approach. ...

iProduct Placement: Zack and Miri Make a Porno
Cult of Mac — ... features an ailing iBook, showing us exactly how desperate our two young friends are for cash. The movie also has a part for Justin Long, “Get a Mac” Apple adman as a gay porno star, leaving at least ...

The UrbanSpoon effect
The Apple Core — ... The ultimate promotion that an iPhone app can receive is to be featured in an Apple TV commercial . Witness the new iPhone commercial featuring ...

Reason for Apple's TV Ad Success
Apple Watch — ... dazzles. Even fast-forwarded, the removal from the manilla envelope impacts; the notebook stays center screen for most of the ad, and Apple branding is visible for several seconds. By comparison, Apple's " Get a Mac " ads offer a brief logo at the end of a conversation between two people, representing a Mac and PC. The BC researchers found that light branding—brand exposure for 3 seconds—was much less effective on fast-forwarding and regular viewers (about 32 percent and 35 percent, respectively). This ad should have less impact on fast-forwarders, presumably. ...

Apple Unveils Two New Holiday ‘Get-a-Mac’ Commercials (VIDEOS)
MacBlogz - One Stop Apple News — ... back. Many people believed that Apple had been spending too much efforts on slandering Microsoft and Vista. These two new commercials should breathe some new life into the ‘Get-a-Mac’ campaigns as they make light of PC guy and Mac’s “little differences.” This commercial is titled “Tree Trimming” As TUAW notes, you can watch both commercials on Apple’s website as well.

Two holiday ads from Apple
9 to 5 Mac - Apple Intelligence — Apple has two new holiday ads today. These two aren't going to win any awards. ...

Wired gets tipped to new Mac Mini
9 to 5 Mac - Apple Intelligence — ... Wired says they've recieved a tip (from Captain Obvious?) that the Mac Mini is going to get a refresh.  They predict (try to stay awake for this one): ...

Apple's holiday Get a Mac ads warm the cockles of our hearts
Infinite Loop — ... Apple's two new Get a Mac spots should make you all fuzzy inside while encouraging you to empty your wallet. "Tree Trimming" allows PC to finally show off his Christmas light arrangement ninja skills, and "I Can Do Anything" harnesses the advantages that a do-anything-you-want environment can offer. Both are refreshingly more lighthearted and place more emphasis on humor while still conveying the obvious underlying message: "PC Rules." The ads are available in various sizes at Apple's Get a Mac ad showcase .

Apple debuts two new holiday-themed ‘Get a Mac’ ads (with video)
MacDailyNews — ... . See the videos in higher quality and various sizes via Apple.com here . [Thanks to MacDailyNews Reader "Judge Bork" for the heads up.]

Apple posts holiday ‘Get a Mac’ ads
Macsimum News — ... Apple has added new “Get a Mac” commercials to its web site. They’re holiday themed and are titled “I Can Do Anything” or “Tree Trimming.” ...

Apple at CES Instead of Macworld? Probably Not
Wired: Gadget Lab — ... Apple doesn't need to show up at CES to punk around Microsoft, either. Apple's "Get a Mac" commercials are proving so strong that ...

What the recession means for the Mac
MacBytes.com — Bake Sale Apple ad Money gets tight. Buyers get picky. Price-sensitive consumers — the kind Steve Jobs  and Apple famously “ choose not to serve ” — start shopping for bargain basement PCs and Taiwanese netbooks. Mac sales plummet. That’s the conventional wisdom. Or at least that’s the line Morgan Stanley’s Kathryn Huberty pitched in September — when she lowered Apple’s ( AAPL ) rating twice in two weeks — and reiterated last week, when she earned the distinction of being the first and only mainstream Apple analyst to set a 2009 price target below $100 a share. ...

Two Things About the Apple Tax: It Doesn’t Just Apply to Apples, and It Isn’t a Tax
Technologizer — ... you talk to virtually any happy Mac user, he or she will mention OS X first, will say that it lets him or her get more stuff done in less time than Windows, and will strongly feel that it’s worth paying more to get a computer that runs it. Like I said, some price premiums are investments. Look, there’s a reasonable argument buried in Microsoft’s hype painting Apple as a recession-ignoring, customer-abusing totalitarian tax collector. (Which is a portrayal as unfair in its own way as Apple’s depiction of PCs as being incapable of much except for running spreadsheets .) You can ...

The Mac at 25: Apple TV commercials
Macworld — ... and count how many film clips you can recognize. Of course, not every ad Apple’s ever aired passes muster. I can’t really pretend to be a fan of the current Get a Mac series , for starters. True, the ads are funny enough, and most people seem to like them, but there’s a fundamental problem with the campaign… for me, at any rate. See, I find myself… well, not identifying exactly, but sympathizing with the anthropomorphized PC. He, like I, probably could stand to lose a few pounds. He, like I, struggles with the haunting suspicion that, more often than not, he is out of his ...

New Microsoft 'I'm a PC' ads still can't beat Apple's
Macworld — ... ). Everyone seems to agree that the star of the first ad, Kylie, a preschooler who e-mails a photo of her pet fish, is adorable. But no one is favorably comparing the new ads to Apple's seminal "I'm a Mac, I'm a PC" series , still going strong after three years, either. Microsoft Watch's Joe Wilcox ...

New Get a Mac ads after "Laptop Hunters"
The Unofficial Apple Weblog (TUAW) — ... Tonight Apple released four new Get a Mac ads that feature the same, and ever so lovable, PC and Mac characters. In the first new ad, "Time Traveler," PC travels into the future to see if PCs still crash. In the ad called "Stacks," PC is shuffling through thousands of photos to find the one he is looking for; Mac then tells him about the facial recognition in ...

Apple Counterattacks Lauren With Four New Hodgman Mac/PC Ads [Apple]
Gizmodo — ... To be honest, I would have liked to have seen a Lauren cameo or parody of some kind, only because she's actually on my TV right now as I type this. Hi, Lauren. [Apple] ...

Four More “Get a Mac” Ads, No Direct “Laptop Hunters” Rejoinders
Technologizer — ... . Which just goes to show that even the most innocuous speculating about Apple is likely to be wrong. The company’s released four new “Get a Mac” spots, and none of them take on “Laptop Hunters” directly. ...

Mac Ads Respond to Microsoft’s Campaign?
Cult of Mac — ... The “Get a Mac” campaign has four new ads, the first out after the launch of Microsoft’s controversial “Laptop Hunter” series. The four reasons you should get a Mac over a PC? Fewer viruses (the PC has to wear a hazmat suit), facial recognition for iPhoto, stability (no freezing, crashing, error messages) and low maintenance (stability doesn’t depend on security patches, virus scans etc.) Hmmm. The ads are cute, especially the future ...

Apple Releases New Mac vs. PC Ads That Ignore Microsoft
The Mac Observer — ... on April 20th, 2009 at 9:49 AM Apple has four new Mac vs. PC ads now playing on TV, none of which address any of Microsoft's recent commercials, which include a series of "I'm a PC" ads that claim John Hodgman's PC character is a clich and a new series of ads in which people are given a budget to buy a computer and never select a Mac. All of them are available for viewing at Apple's web site . In "Biohazard Suit," PC worries about the viruses and other malware that plague the Windows platform, which he says have tripled over the past year. Trying a different tactic, PC says ...

Apple Stays the Course With New “Get a Mac” Ads
TheAppleBlog — ... series of commercials, Apple is firing back in their own way with the release of four new installments of their “Get a Mac” ads. The Get a Mac ads, in case you haven’t seen them (how’s life under that rock, by the way?), star John Hodgman and Justin Long as human representations of a PC and a Mac, respectively. The four new installments are the first to be released since Christmas, when animated versions meant to resemble Rankin/Bass classics like Rudolph the Red-Nosed Reindeer came out. ...

New ‘Get a Mac’ ads make their way onto the air
Macworld — Posted on by Aayush Arya , Macworld.com Remember those ‘Get a Mac’ advertisements we last saw towards the end of 2008 and have seen neither hide nor hair of since? Well,  they’re back and raring to take on the  latest crop of Microsoft’s absurd shenanigans . In a quartet of thirty-second spots, the familiar duo of John Hodgman and Justin Long indulge in friendly sparring as they don biohazard suits, sort through tall stacks of photographs, and even try their hand at time travel. The timing of these advertisements' launch has dealt a severe ...

The legal copy in Apple's "Legal Copy" ad
Macworld — ... We all know someone who claims they can’t tell the difference between HD and standard-definition video. Well, if being able to count the number of stitches on a baseball as it’s flying towards the plate at 94mph doesn’t convince them, maybe this will: In HD, you can actually read the onscreen legal copy in Apple’s latest “Get a Mac” television ad, “Legal Copy.” If you haven’t seen “Legal Copy”—you can view the ad on Apple’s Web site —the hook is that each time John Hodgman’s PC character says something of questionable veracity, a legal disclaimer appears on the screen in ...

New "Get a Mac" ads focus on ease of use, software
Infinite Loop — ... Apple has rolled out three new Get a Mac ads that continue to poke fun at the PC's general usability, software, and security. The ads, available on Apple's website, are the first new ones to appear since Microsoft ...

Apple's new TV ads focus on iPhoto's Faces and PC viruses and reliability
The Apple Core — ... Apple launched four new television commercials this week: Biohazard Suit - A major new PC virus is on the loose Legal Copy - About the legal disclaimers on PC ads and a not-so-subtle jab at PC reliability Stacks - Touts iPhoto’s facial recognition technology Time Traveler - PC’s freezing, crashes and error messages continue well into the future Apple should tout the results of the recent Forrester poll on PC ...

Particle Debris (week ending 4/24) Trends, Tweets, Treks and TWoW
The Mac Observer — ... . Ponder that. One of the new " Get a Mac" ads, "Legal Copy" throws up a lot of legal text on the screen that's hard to read. Well, someone has captured it all and transcribed it. So if you want to know how all that (improvised) legal copy reads, ...

Apple posts new ‘Get a Mac’ ad
Macsimum News — ... Apple has released a new “Get a Mac” commercial. It’s called “Easy as 1-23.” The ad is featured at Wired.com, but not yet at Apple’s “Get a Mac” ad web site. ...

Apple Customer Satisfaction: It’s the Experience
TheAppleBlog — ... Creating great products is only useful if you can tell people about them, and be able to tell the people who are most likely to be customers. Apple’s marketing is the result of an evolution of several years. Apple uses product placement in high rating television shows and popular movies, ads on TV that demonstrate the functionality of the Mac, or ...

New Get a Mac ads: PC Choice Chat, Elimination, Customer Care
The Unofficial Apple Weblog (TUAW) — ... performances, people not only got to see their top-three performers in action, but also got a chance to view a three new Get a Mac ads. In the first one, Customer Care, PC tells his story of technical support to an Apple Genius while Mac looks on. There are two other ads: Elimination, and PC Choice Chat. All are funny and worth a watch. ...

Apple attacks Microsoft Windows PCs headaches, poor customer care in three new “Get a Mac” ads
MacDailyNews — ... available to help them, but poor "customer care" is all PCs can offer: In "Elimination," PC tires to match Megan with a PC, but, alas, Megan wants something "that works without crashing, or viruses, or a ton of headaches," so she ends up with a Mac. In "PC Choice Chat," PC hosts a radio show in which callers ask questions about personal computers without viruses and which computers come with great customer support like Mac Geniuses. See the ads in various sizes via Apple.com here .

Apple's answer to Microsoft's adds: "I'm a Megan"
HardMac.com — Apple has again replied to Microsoft in a tongue-in-the-cheek way: when Redmond's recent adds were lambasting Macs for being purely stylish and expensive, one of the latest "Get a Mac" add ("Elimination") shows a "Megan" looking for a laptop with a large screen, a fast CPU and free of viruses, craches and headaches. Check the video on Apple's "Get a Mac" page or using this direct link.

Three new Get a Mac ads respond to MS
Macworld — ... features PC’s call-in radio show where he offers to help people choose which PC is right for them. All his callers are interested in are computers that don’t crash and getting great technical support. PC doesn’t take the snub well. So, what do you think of this latest crop of Get a Mac ads? You can check ‘em out yourself on Apple’s Web site (in HD even!).

Snap! Apple Hits Back at Microsoft Ads
Wired: Gadget Lab — ... the same specs as a particular Mac. As ever, the Apple ad  comes down to viruses, and — as ever — John Hodgman’s PC is hilarious. The claims of both sides’ advertisements are bending the truth somewhat, but that’s really not the point here. For the observer, watching the two sides virtually bitch-slapping each other is tremendous entertainment. It’s like watching an old, married couple fighting in a restaurant, minus the embarrassment. Video page [Apple] ...

Apple Takes the Gloves Off With Three New Ads
TheAppleBlog — ... at Microsoft over their latest attack ad on Mac pricing, and today Apple is defending itself against Redmond’s advances with three new “Get a Mac” ads starring Justin Long and John Hodgman. This time around, Cupertino seem to be responding directly to the Microsoft Laptop Hunters series of ads that feature “regular people” shopping for a new notebook within a certain price range, which inevitably excludes Apple machines. They also take a jab at the “I’m (person’s name), and I’m a PC” tactic Microsoft has ...

Apple posts effective response to Laptop Hunters ads
SuperSite Blog — I'm sure some wanted to believe that Apple would take the high road with regards to Microsoft's Laptop Hunters ads. But those people don't understand Apple. Instead, Apple has responded with an ad of its own. And let's be serious here for a second. It's pretty effective. (To see the right ad, click on Latest ads and then Elimination). The point here is simple: Microsoft is pushing the value and choice of PCs compared to Macs, which is unassailable. PCs are cheaper and come in an amazing array of choices from a variety of sources. Apple, ...

New Get a Mac Ads Take on Laptop Hunter Ads
Mac|Life — get a mac It's the old, "you get what you pay for," message from this round of Get a Mac ads . John Hodgman and that other guy, whose name we forget, discuss the pitfalls of Microsoft and PC maker customer support in Customer Care. Computer shopper, Megan whittles down the competition in Elimination and PC's new radio show needs a better call screener. Apple doesn't address the encroachment of the Zune on the iPod's healthy market share thanks to Microsoft's latest ad. No wait, that's not actually happening, carry on. ...

Exclusive: I Pwnd Steve Jobs’ Amazon Account, Hacker Claims
Cult of Mac — ... The hacker said the scam is an embarrassment for Apple, which claims Macs are less susceptible to “viruses, crashes and headaches.” (See Apple’s new “Elimination” ad). ...

Exclusive: Steve Jobs’ Amazon.com Account Hacked, Hacker Claims
Cult of Mac — ... The hacker said the scam is an embarrassment for Apple, which claims Macs are less susceptible to “viruses, crashes and headaches.” (See Apple’s new “Elimination” ad). ...

Apple fires its return salvo as Microsoft issues misleading 5th ad
AppleInsider — ... Published: 09:55 PM EST After appearing to remain aloof to Microsoft's jabs that Macs don't give enough choice, Apple has responded with ads which insist that poor Windows PC choices are no choices at all. Two of the three new TV spots debuting this week directly reference Microsoft's "Laptop Hunters" ads, which since their debut in March have insisted that Windows PCs offer ...

Apple enlists David Puddy to take on the Laptop Hunters
Engadget — Apple's created a whole new chapter in its "Get a Mac" ad campaign based on targeting Microsoft's successful Laptop Hunters series, and while at this point it's just a lot of muddled back-and-forth, the gang in Cupertino managed to spice things up a little by bringing in an all-too-recognizable face ...

Patrick Warburton Wastes Considerable Talents in New "I'm a Mac" Ad [Advertising]
Gizmodo — ... The ad reiterates the same played-out message we've heard in dozens of these ads: PCs get viruses, crash, push your grandparents down the stairs, whatever, so go buy a Mac and be hip or something. Apple's amassing a really funny cast here; even Justin Long was great in Zack and Miri Make a Porno, and tossing Patrick Warburton in there could have been a golden opportunity to be, you know, funny instead of just smug. Too bad Apple seems content to stick with the status quo. [Apple via ...

Apple airs two new Get a Mac ads: "Surprise" and "Top of the Line"
The Unofficial Apple Weblog (TUAW) — Filed under: Apple With all of the other Apple news surrounding Snow Leopard yesterday, Apple starting airing two new "Get a Mac" ads last night on TV and has also posted them on the company website. The first ad, "Surprise," shows a woman talking to Mac; she wants to purchase a "great computer", but Mac seems to be recommending something unexpected. The other ad, "Top of the Line," shows another another woman wanting a "great computer" -- and PC introduces her to a fine high-end PC played by Seinfeld alum ...

Apple’s New Ads: Lots of Little Fantastic
TheAppleBlog — ... Over on Apple’s web site are the latest ads in its “Get a Mac” campaign. The new commercials, titled “Top of the Line” and “Surprise,” continue the tried and trusted “I’m a Mac, I’m a PC” theme featuring John Hodgman and Justin Long. ...

New iPhone Ad Has Apps for That Avid Sports Fan with Golfshot GPS, MLB at Bat, TouchSports Tennis
The iPhone Blog — ... of “App for That” iPhone ads, this time with “Avid”, targeting sports fans. The ad shows off: Golfshot GPS [$29.99 - iTunes link] MLB at Bat 2009 [$9.99 - iTunes link] TouchSports Tennis 2009 [$0.99 - iTunes link] Apple typically releases these spots in batches, so we’ll keep our eyes peeled for more, and if you see any, let us know. (Mac fans can also check out the new Get a Mac ads, one of which just might “tick” people off — haha!) ...

Briefly: New Apple Mac ad features familiar face, Blu-ray PC adoption low
AppleInsider — ... Published: 02:45 PM EST Distinctly voiced actor Patrick Warburton plays a high-end PC in a new "Get a Mac" ad; and a new study suggests that adoption of Blu-ray players for PCs is very low. Get a Mac with 'Puddy' Apple this week unveiled a new "Get a Mac" ad, entitled "Top of the Line," featuring actor Patrick Warburton. Warburton is best known for playing the character David Puddy on the show Seinfeld , as well as starring in the TV series The Tick and providing voices in The Venture Bros. and Family Guy , among many other roles. In the spot, John Hodgman's "PC" ...

New Get a Mac ads beat dead PC virus horse, waste good jokes
Infinite Loop — ... Apple has released a series of two new "Get a Mac" ads that seem to poke a little more fun at Microsoft's "Laptop Hunters" ads. However, even the addition of Patrick Warburton's soothing voice and a clever switch-a-roo by John Hodgman's PC character isn't enough to overcome the tired horse that Apple keeps beating. ...

Apple Gets Agressive With New Get a Mac Ads
Mac|Life — ... .  (And some other shows not really worth mentioning.) We won't spoil the fun, you can watch both of the new commercials on the Get a Mac page of the Apple site. 

Apple debuts new ‘Get a Mac’ ad featuring Robert Loggia (with video)
MacDailyNews — ... . See the ad in a variety of sizes via Apple.com here . [Thanks to MacDailyNews Reader "sparkplug" for the heads up.]

Robert Loggia Is the PC's New Personal Trainer [Advertising]
Gizmodo — After Puddy's ho-hum appearance earlier this month, the revolving celebrity door that is the Apple I'm a Mac ads now feature the gruff and tough Robert Loggia as the PC's personal trainer. Now, I'm a Mac user (surprise!), but I think I'm starting to agree with Dan on these commercials. They're getting a bit long in the tooth and a bit forced, no? [Apple via CrunchGear] ...

SEC probes possible Apple insider trading, iPhone GPS nabs thieves
AppleInsider — ... There, police said, the suspects purchased items with the victim's stolen credit card. With the help of the iPhone's GPS, police managed to track down the three men and arrest them. They were charged with robbery, access device fraud, conspiracy, receiving stolen property and possessing instruments of crime. Loggia in latest 'Get a Mac' ad Prolific actor Robert Loggia is the latest actor to appear in Apple's popular "Get a Mac" ads. In the latest commercial, entitled "Trainer," Loggia appears as a personal trainer attempting to get John Hodgman's "PC" in shape. Loggia ...

Apple Has Some Important Lessons to Learn
TheAppleBlog — ... imbued with impeccable taste, right? Well, I don’t know about you, but I know I am. I have two Apple Cinema displays, several Macs and an iPhone 3GS and I feel positively groovy, thank you very much. (Of course, I also live in fear, anticipating the time Apple updates its hardware, at which point I will automatically be not quite so groovy.) We don’t want to see Apple turn into the Borg we used to despise but, for all its sexy unibody curves, funny commercials and Simpsons episodes, that’s precisely what has happened. Apple is today the ...

Apple shows new Get a Mac ad tonight: "PC Innovation Lab"
The Unofficial Apple Weblog (TUAW) — ... One of our readers was watching TV tonight and spotted this ad during a commercial break. Lo' and behold, It was up on Apple's website about 2.5 hours later. It basically suggests ridiculous "innovations" that PC thinks will help bring people back to the world of Windows. Mac goes on to suggest that innovations are supposed to make things easier. I find this ad extremely satisfying... it's almost a jab at all of the companies who try an imitate the Mac, but really just brings good humor to a clever Get a Mac ad. ...

Apple Positioning iPhone and iPod touch… as Pocket Computers
The iPhone Blog — ... Apple is finally using the PC word (no not that one) when referring to the iPod touch. Turns out even they think it, and the iPhone, are great pocket computer. ...

New Mac Ad, Just in Time for Football Season
TheAppleBlog — ... I was watching the NFL season opener yesterday between Pittsburgh and Tennessee when I got a nice surprise. A new “Get a Mac” ad aired during a commercial break, along with the existing Patrick Warburton “Top of the Line” spot. ...

Apple Graciously Welcomes Windows 7 With Stroll Down Memory Lane [Apple]
Gizmodo — ... was out and called in the usuals to make fun of it as more "broken promises." The real question: How long has the "Hodgman—Miami Vice attire" Post-It been on the writers' bulletin board? [Apple] ...

Apple Graciously Welcomes Windows 7 With Ad Triptych [Apple]
Gizmodo — ... How long has the "Hodgman—Miami Vice attire" Post-It been on the writers' bulletin board?) The next one, called Teeter Tottering, shows a cute woman trying to ditch a clingy PC. (Don't they know who we're rooting for here?) This final one, PC News, has a Rob Lowe sound-alike explaining to Hodgman why people waited until Windows 7 arrived to switch to Macs. (I love Macs, but anyone who waited out Vista can handle Win 7 just fine.) [Apple] ...

New 'Get a Mac' ads focus on Windows 7 upgrade pains
9 to 5 Mac - Apple Intelligence — ... have a look at the ads (2 more below): Broken Promises   Teeter Tottering   PC News Also on Apple's Site. ...

Apple slams Microsoft’s Windows 7 with three new ‘Get a Mac’ ads (with video)
MacDailyNews — ... . See the ads in various sizes via Apple.com here . [Thanks to MacDailyNews Reader "iSteve" for the heads up.]

Three new "Get a Mac" ads premiere, aimed at Win 7
The Unofficial Apple Weblog (TUAW) — ... Domestic TV watchers who tuned into the NBC Thursday comedy lineup or the Yankees-Angels playoff game on Fox were treated to three new Get a Mac ads in heavy rotation tonight, all focused on the ...

Apple Unveils New "Get a Mac" Ad
WebProNews Feed — ... In the ad, which is entitled Broken Promises, the PC flashes back to previous versions of Windows and with each OS promises "it's not going to have any of the problems my last operating system had. Trust me." Also you'll notice that with each flashback their clothing styles change, and I use the term "style" very loosely there. Check out the ad for yourself below. ...

New “Get a Mac” Ads Target Windows 7
TheAppleBlog — ... Microsoft may have only just launched Windows 7, but Apple isn’t sitting back and letting Redmond enjoy its time in the spotlight. Instead, last night it revealed three new ads in the popular “Get a Mac” series featuring John Hodgman and Justin Long, all of which go after Windows 7 by name. ...

New 'Get a Mac' ads take a shot at Windows 7
Macworld — ... on Thursday and Apple now has an updated Mac lineup for the holidays—you know what that calls for? Why, new “Get a Mac” commercials, of course. In its usual fashion,  Apple released a trio of thirty-second spots yesterday , each one aimed squarely at Windows 7 and all of them ending with a shot of ...

New "Get a Mac" Ads Take Aim at Windows 7
Mac|Life — ... Two of the new ads talk about the migration users will have to endure when moving from XP to Windows 7, and suggest that users might as well just get a Mac. ...

Apple makes a play for Windows 7 upgraders
APC — ... to go to the trouble of transferring all your documents, data and applications, Apple suggests, why not make the move to a Mac? A third TV spot, titled ‘Broken Priomises’, takes a swipe at Microsoft’s claims over Windows 7. Rather than critising the OS itself, however, Apple cleverly suggests that we’ve heard the same promises made for each previous version of Windows, from Vista to XP and well before, so why trust Microsoft this time around? You can see the advertisements at Apple’s Get a Mac ad gallery .

Apple Slams Microsoft During Windows 7 Launch Week
Microsoft Watch — ... Apple released a series of new ads that attempted to paint Microsoft's new operating system as a case of, "Meet the new boss, same as the old boss," to quote The Who. Apple's advertising campaigns have never exactly been passive when it comes to tearing down PCs, but these are particularly notable for the savagery with which they go after Windows 7. ...

Could A Real Apple Fan Completely "Go Google"?
louisgray.com — ... But while we Mac fans may have been resting comfortably as the Mac vs. PC commercials made us giggle with egotistical self-pride, and the company's balance sheet has grown ever stronger with quarter after very profitable quarter, Google has been changing its spots - morphing from search engine and advertising powerhouse to a Web services monolith that can go head to head with almost every single Apple product out there. As the company integrates its many different products, they too may offer the integration we have always come to expect from Apple, but in an open, ...

Ad man behind '1984,' 'Think Different,' and 'I'm a Mac' stepping down
Macworld — ... , and the neo-classic "Mac vs. PC" campaign starring The Daily Show guy and Drew Barrymore's sometime boyfriend. Now, though, he's stepping down from directly overseeing the Apple account and relinquishing his post as chief creative officer of the Media Arts Lab, ...

Apple's ad man steps down, but another Apple fan will take his place
The Unofficial Apple Weblog (TUAW) — ... AppleWhen many people think of Apple, they think of the ad campaigns that the company has used over the years: The original "1984" Super Bowl ad that introduced the Mac to the world The "Think Different" campaign that coincided with the return of Steve Jobs to the company The iPod dancing silhouettes "There's an app for that" -- the iPhone ads "Hello, I'm a Mac. And I'm a PC." -- the Get A Mac ads Apple's advertising agency is TBWA / Media Arts ...

Verizon ads mock AT&T's 3G network
iPhone J.D. — ... , and the two from 2008 are available on Apple's website here if you click on the 2008 tab.  I hope that another one is planned for this year. ...