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alleyinsider.com - 9/2/2008
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Back in the days when Microsoft was an unabashed monopoly, the company's strategy was "link and lever"--as in link new products to the Windows operating system and lever them into a dominant market position. Those who once used the market-leading Lotus 123, Notes, WordPerfect, and other ...
youtube.com - 8/27/2008
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youtube.com —
SarcasticGamer.com presents a twisted take on one of
Microsoft's latest and greatest announcements. Truth be told, We...
actually WANT a Surface Computer, but ...
(more)
Microsoft Surface Parody (video)
electronista.com - 9/5/2008
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electronista.com —
Microsoft on Friday said that its $300 million
marketing campaign will now involve in-store representatives to promote...
the brand, the company's general manager of corporate communications, Tom Pilla, says. Effectively mimicking Apple's Geniuses as w...
(more)
Microsoft to copy Apple Genius strategy
biz.yahoo.com - 9/5/2008
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biz.yahoo.com —
NEW YORK -- As part of its new
$300 million marketing campaign and image makeover, Microsoft Corp....
plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases. The world's ...
(more)
Microsoft deploying in-store customer-service reps: ...
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