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Google planning to offer iPhone advertising program
arstechnica.com - 10/10/2008
Google planning to offer iPhone advertising program
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Google Mobile Ads already targets over 400 million phones. Now, Google is supposedly about to introduce an iPhone-specific advertising program that would maximize use of the iPhone's features. Read More...

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MacBlogz - One Stop Apple News:  Google to Push iPhone Specific Advertising Platform

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Google to Push iPhone Specific Advertising Platform
MacBlogz - One Stop Apple News — ... to change a search ad from a call to action to click to one driving a phone call to reservations,” writes Adweek. “Or the ad could highlight the airline’s iPhone-optimized site for booking flights.” Targeting over 400 million mobile internet users, Google’s Mobile Ads will “distinguish the iPhone as a specific platform of interest and leverage the iPhone’s high-end audience with its key demographics.” [ArsTechnica]

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