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adweek.com - 10/10/2008

Google Readies iPhone Ad Options

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-By Brian Morrissey NEW YORK As Apple continues to flood the market with more iPhones, Google is readying new options for advertisers to target iPhone owners directly. In meetings with agencies, Google has presented a new option to show different ads in response to searches made from iPhones. ...

Blog Reactions

Ars Technica - Infinite Loop:  Google planning to offer iPhone advertising program

MacBlogz - One Stop Apple News:  Google to Push iPhone Specific Advertising Platform

AppleInsider:  Google working to target iPhone ad market

WebProNews Feed:  Report: Google Preparing iPhone-Specific Ads

• TheFlo

  +1

  It's crazy how Google is advertising the iPhone but releasing their own phone.

  Posted 10/10/2008 respond (flag)

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Google planning to offer iPhone advertising program
Ars Technica - Infinite Loop — It looks like Google is about to hop onto an iPhone advertising revolution. Adweek reports that Google will soon debut an iPhone-specific advertising network and has been showcasing these iPhone advertisements in private meetings with ad agencies. If true, this is a huge step forward for the power of iPhone as a sales platform. These advertisements will detect the Mobile Safari browser and offer iPhone-enhanced features. Ads might use iPhone-specific Google Maps links or Safari's one-tap dialing. Dialing allows users to place calls by tapping numbers displayed in ...

Google to Push iPhone Specific Advertising Platform
MacBlogz - One Stop Apple News — ... Hoping to exploit the iPhone as a sales platform, Adweek reports that Google will soon unveil iPhone specific advertisements. According to these reports Google has recently been showcasing these ads in private meetings with ad agencies. ...

Google working to target iPhone ad market
AppleInsider — ... Published: 03:00 PM EST Advertisers have reported that Google is working to build customized ad presentation options that target the iPhone, in recognition of Apple's market power among mobile web users. A report in Adweek notes that "Google has presented a new option to show different ads in response to searches made from iPhones" in meetings with ad agencies. Although the company would not confirm the plans publicly, it did report that such plans have been "under consideration." While systems to incorporate advertising support within iPhone apps are already common and ad ...

Report: Google Preparing iPhone-Specific Ads
WebProNews Feed — ... Set to milk Apple's cash cow Let's stereotype the average iPhone user, shall we? He's young, an early adopter, and not poor - an advertiser's dream. So, as a new report indicates that Google's gearing up to deal with iPhone-specific ads, the plan makes perfect sense. Brian Morrissey writes, "The change, expected to be implemented shortly, means advertisers will be able to create an iPhone ad group as part of their regular search campaign, according to agency executives briefed about the modification."And while the term "personalized" won't be quite right, ads targeted at ...