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Has Apple Successfully Lured Microsoft Into an Ad War?
businessweek.com - 10/24/2008
Has Apple Successfully Lured Microsoft Into an Ad War?
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If you hadn't noticed, Apple's "I'm a Mac" ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered...
Microsoft parks "I'm a PC" recording booth outside Apple Store
appleinsider.com - 10/31/2008
Microsoft parks "I'm a PC" recording booth outside Apple Store
— appleinsider.com — Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is... now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores. (more) Microsoft parks "I'm a PC" recording booth outside Apple ...

Comments vote down Gizmodo found this 10/31/2008found this
Microsoft closes the quarter with less cash than Apple
venturebeat.com - 10/24/2008
Microsoft closes the quarter with less cash than Apple
— venturebeat.com — Buried in the first quarter earnings report from Microsoft is an astounding fact. For the first time... that I can remember, Microsoft closed the quarter with less cash than Apple. Cash, cash equivalents and short-term investments for Microsoft add up ... (more) Microsoft closes the quarter with less cash than Apple

Comments vote down MacDailyNews found this 10/24/2008found this
Measuring Apple's Viral Video Response to Microsoft's "I'm a PC" Campaign
visiblemeasures.com - 10/28/2008
Measuring Apple's Viral Video Response to Microsoft's "I'm a PC" Campaign
— visiblemeasures.com — The Microsoft/Apple advertising war rages on. It’s hard to say who fired the first shot, but what... we do know is that Microsoft has directly responded to Apple’s wildly successful “ Get a Mac ” ads with the $300 million " I'm a PC" campaign (well, ... (more) Measuring Apple's Viral Video Response to Microsoft's ...

Comments vote down MacDailyNews found this 10/28/2008found this

Blog Reactions

The Mac Observer:  StrangeCharm - Particle Debris (Week ending Oct 24)

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Blog Reactions

StrangeCharm - Particle Debris (Week ending Oct 24)
The Mac Observer — ... The idea is that with a 3G/USB adapter, the MacBook could get onto the carrier’s 3G data network in those cases when Wi-Fi isn’t available. The carrier charges a monthly fee, just as for a mobile phone, but included is a subsidy that reduces the initial price of the MacBook. It’s an intriguing plan — one that sells more computers and makes more money for everyone without damaging Apple’s brand and higher, unsubsidized price. Alas, it was just speculation. On Monday, Peter Burrows offered the idea that Apple may be luring Microsoft into an ad war, one that Microsoft, given its ...

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Microsoft to attack Mac pricing in new series of TV ads
appleinsider.com 3/27/2009 — After running through a series of ad campaigns designed to make Windows look cool, then victimized, then simply inescapably ubiquitous, Microsoft is now hoping to attack Apple in new ads that portray Macs as unaffordable compared to generic PCs.
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