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Hi. I’m a PC … and I Was Made on a Mac
digitaldaily.allthingsd.com - 9/21/2008
Hi. I’m a PC … and I Was Made on a Mac
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The irony is enough to make your head explode. The latest evolution of Microsoft’s new ad campaign — the one designed to seize back control of the Windows PC image that Apple’s so mercilessly tarred and feathered — wasn’t even made on a PC. It was made on a Mac. ...
Microsoft’s ‘I’m a PC’ Ads Created On Macs
roughlydrafted.com - 9/19/2008
Microsoft’s ‘I’m a PC’ Ads Created On Macs
— roughlydrafted.com — Daniel Eran Dilger After dumping its $10 million contract with Jerry Seinfeld after just three ads (only... two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, “I’m a PC!” One problem with the ... (more) Microsoft’s ‘I’m a PC’ Ads Created On Macs

5 Comments vote down AppleInsider found this 9/19/2008found this
Microsoft announcement tomorrow: No more Seinfeld ads!
valleywag.com - 9/18/2008
Microsoft announcement tomorrow: No more Seinfeld ads!
— valleywag.com — Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates ? Well, now you can forget... them. Microsoft flacks are desperately dialing reporters to spin them about "phase two" of the ad campaign a phase, due to be announced tomorrow, which ... (more) Microsoft announcement tomorrow: No more Seinfeld ads!

2 Comments vote down MacDailyNews found this 9/18/2008found this
Microsoft Windows - "I'm a PC" (video)
Play
youtube.com - 9/19/2008
Microsoft Windows - "I'm a PC" (video)
— youtube.com — Vera Wang, Kevin Spacey, Bill Gates, Tony Parker, Eva Longoria...... (more) Microsoft Windows - "I'm a PC" (video)

3 Comments vote down AppleInsider found this 9/19/2008found this

Blog Reactions

Gizmodo:  Microsoft 'I'm a PC' Ads Were Created Using a Mac [Irony]

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Blog Reactions

Microsoft 'I'm a PC' Ads Were Created Using a Mac [Irony]
Gizmodo — ... the controversy, saying in a statement that "as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs." They then scrubbed the metadata from the imagery. We recently asked you guys and gals if advertising could make Microsoft "hip." The answer, it appears, is yes—so long as Redmond is creating said advertising on a Mac. [Digital Daily] ...

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