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digitaldaily.allthingsd.com - 9/21/2008
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The irony is enough to make your head explode. The latest evolution of Microsoft’s new ad campaign — the one designed to seize back control of the Windows PC image that Apple’s so mercilessly tarred and feathered — wasn’t even made on a PC.
It was made on a Mac. ...
roughlydrafted.com - 9/19/2008
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roughlydrafted.com —
Daniel Eran Dilger After dumping its $10 million
contract with Jerry Seinfeld after just three ads (only
two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, “I’m a PC!” One problem with the ...
(more)
Microsoft’s ‘I’m a PC’ Ads Created On Macs
valleywag.com - 9/18/2008
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valleywag.com —
Remember those awful Microsoft ads with Jerry Seinfeld
and Bill Gates ? Well, now you can forget
them. Microsoft flacks are desperately dialing reporters to spin them about "phase two" of the ad campaign a phase, due to be announced tomorrow, which ...
(more)
Microsoft announcement tomorrow: No more Seinfeld ads!
youtube.com - 9/19/2008
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youtube.com —
Vera Wang, Kevin Spacey, Bill Gates, Tony Parker,
Eva Longoria...
(more)
Microsoft Windows - "I'm a PC" (video)
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Microsoft 'I'm a PC' Ads Were Created Using a Mac [Irony]
Gizmodo —
... the controversy, saying in a statement that "as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs." They then scrubbed the metadata from the imagery. We recently asked you guys and gals if advertising could make Microsoft "hip." The answer, it appears, is yes—so long as Redmond is creating said advertising on a Mac. [Digital Daily]
...
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