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objectifiedfilm.com - 1/22/2009

Inside Apple

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We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apple’s design facilities. I felt like Charlie in Willy Wonka and the Chocolate Factory, except everything was made of shiny aluminum instead of candy. And there were ...

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Is that a 15 inch MacBook Air?
9 to 5 Mac - Apple Intelligence — ... Gary Hustwit got to visit Jonny Ive at Apple's prototyping facility for his upcoming documentary Objectified.  Jonny is holding a regular MacBook Air, but what is that next to him?  It looks a little bigger... but probably isn't.  Anyway, it is interesting to take a quick peek at where the magic happens. ...

Photo offers rare glimpse into Apple's design studio
AppleInsider — ... Published: 04:20 PM EST Documentary filmmaker Gary Hustwit has posted a photograph of Jonathan Ive somewhere inside Apple's design studio, a facility rarely exposed to the general public. "We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apple's design facilities," Hustwit wrote on a website promoting an upcoming film. "I felt like Charlie in Willy Wonka and the Chocolate Factory," he added, "except everything was made of shiny aluminum instead of candy.  And there were no oompa loompas." Hustwit is ...

Photo From Apple’s Design Studio: Latest Apple Product Revealed?
TheAppleBlog — ... In promoting his upcoming film, Objectified, a documentary maker published a photo (above) of Jony Ive from “inside Apple’s design facilities.” ...

Inside Jonathan Ive's Apple Design Lab [Oh, Hello]
Gizmodo — ... , and the premiere is now officially set for March at SXSW, with screenings in other major cities to follow. Check out more at: [Objectified] ...

New Documentary, Objectified, to Include Interviews with Exclusive Apple Designers
Mac|Life all RSS Feed — [image] Gary Hustwit does it again! First with the enlightening documentary, Helvetica , and now with his new documentary Objectified , which tells the story behind the everyday objects we've come to know and love. The documentary will also include an exclusive interview with the creative brains behind the design aesthetics of the iPod, Apple’s Johnathon Ive. Ive will discuss the psychology behind our gadget purchases and will be followed by interviews from the designers behind Apple’s first laptop and first mouse. The movie should be premiering this spring. Click below ...