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9 to 5 Mac - Apple Intelligence: How the iMac almost wasn't the iMac
MacDailyNews: Meet the man who named ‘iMac’ and wrote Apple’s famous Think Different campaign
Gizmodo: Steve Jobs' Original Name for the iMac Was So Horrifying It Would Explode Your Ears [Apple]
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The man who named the iMac and wrote Think Different http://bit.ly/4ErDcr 8 days ago |
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The Man Who Named the iMac and Wrote Think Different | Cult of Mac http://bit.ly/4ErDcr 8 days ago |
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RT @cultofmac Interview: The Man Who Named the iMac and Wrote Think Different | Cult of Mac http://bit.ly/4ErDcr 8 days ago |
How the iMac almost wasn't the iMac
9 to 5 Mac - Apple Intelligence —
... That’s just one of the many nuggets contained in Cult Of Mac’s interesting interview with former TBWA\Chiat\Day creative director, Ken Segall, the man who thought up the iMac name and created the “Think Different” campaign. ...
Meet the man who named ‘iMac’ and wrote Apple’s famous Think Different campaign
MacDailyNews —
... and Apple: It's night and day,' Segall says. 'It's a transactional world Dell lives in. It’s all about numbers. Everything they say about Apple making products for themselves is true. Apple — it’s about changing the world. For everyone else, it’s about the money.'" Kahney reports, "In this exclusive interview, Segall talks about working with Steve Jobs, how Jobs initially hated the word 'iMac,' and the importance of the Think Different campaign to Apple." Read the full interview here . ...
Steve Jobs' Original Name for the iMac Was So Horrifying It Would Explode Your Ears [Apple]
Gizmodo —
... The iMac revived Apple after a decade of sickly malaise. The name is so obviously iconic. So it's shocking that Steve Jobs hated it and wanted to call it something so awful it would "curdle your blood." ...
Apple Veteran Ken Segall Shares How He Thought Different
Wired: Gadget Lab —
... OK — most of you probably didn’t recognize his name, and that’s because most Apple stars stay low-profile thanks to the company’s secretive nature. Fortunately, Wired.com’s old friend Leander Kahney scored a rare interview with Segall at his blog Cult of Mac. ...
Gallery: Behind the Scenes From Two Classic Apple TV Ads
Cult of Mac —
... 1:44 am, November 5th, 2009, Leander Kahney tank_commercial Is this Steve Jobs driving a tank in a classic Apple TV spot from the late 1990s? That was the rumor at the time: Jobs was making cameos in Apple commercials. Ken Segall, the TBWA ad man responsible for naming the iMac and Think Different , reveals the truth after the jump. He also shares some rare behind-the-scenes photos he took during the filming of this commercial and another from the same era. PowerMac G4 Tanks Commercial The Tanks commercial above referred to the U.S. government’s classification of the first ...
Steve Jobs disliked ‘iMac,’ had an appalling alternative
Macworld —
... Were it not for Ken Segall, you might be going to the Apple Store to buy the new 27-inch FlatMac, the latest in a line of Apple consumer desktops that started with the iconic Apple Gumdrop and continued on to the System 9 Desk Lamp. Instead, Segall’s team convinced a reluctant Steve Jobs to go with the name “iMac,” despite his initial resistance. That’s the story which emerges from an interview with Segall , a former TBWA\Chiat\Day executive, by Leander Kahney at Cult of Mac. TBWA\Chiat\Day was also responsible for the “Think Different” campaign, which it apparently embraced ...
An interview with the man behind the name "iMac"
The Unofficial Apple Weblog (TUAW) —
Filed under: Hardware, Cult of Mac, iMac, Steve Jobs, Apple HistoryThis is a cool interview over at Cult of Mac -- you've heard of Steve Jobs of course, you know who Jonathan Ive is, you might have heard of Rob Janoff, but do you know Ken Segall's name? He's a former creative director from TBWA\Chiat\Day, and he has two claims to Apple fame: he worked on the "Think Different" campaign, and he's responsible for coming up with the one letter that may have defined the modern-day Apple as we know it. ...
Coming Next Week, The Big Apple Interview
Cult of Mac —
... 1:01 pm, November 5th, 2009, Leander Kahney mystery_interview If you liked Wednesday’s interview with Apple ad man Ken Segall , just wait until you see what we’ve got coming next week. We have an exclusive interview with one of the top people in the Apple story. I’d say they were number 3: the third most influential person in Apple’s history. This is the first time they spoken publicly about Apple in many, many years. They have some good stories, a lot of fascinating insights, and a couple of surprises. Can you guess who it is? Posted by ...
In the news
iPhone J.D. —
... . If you are new to iPhone J.D. and missed that article, I think you will enjoy it. We now know a little more about the origin of the "i" thanks to an excellent interview by Cult of Mac with Ken Segall who used to work at Apple's advertising agency, TBWA\Chiat\Day. He talks about how he coined the term "iMac" even though Jobs hated it at first, and also gives some more background on Jobs that serves as a nice complement to the Fortune articles noted above. ...
The Man Who Named the iMac and Wrote Think Different
MacBytes.com —
Interview: The Man Who Named the iMac and Wrote Think Different 11:13 pm, November 3rd, 2009, Leander Kahney ken_segall_1 Meet Ken Segall — the man who dreamed up the name “iMac” and wrote the famous Think Different campaign. Segall is a veteran creative director who worked at Apple’s agency, TBWA\Chiat\Day, back in the day.“I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,” says Segall. “I’m the author of the Think Different campaign and the guy who came up with the whole “i” thing, starting with iMac.” Segall collaborated closely with advertising legend ...
