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electronista.com - 10/27/2008

iPhone could hit $99, rule smartphones

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Apple has the room to cut the price of the iPhone to where it could take command of the smartphone market, analyst Charlie Wolf of Needham Research says today in a research note. The financial expert estimates that the average, unsubsidized price of...

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Analyst: Apple could drop iPhone 3G 8GB to $99, triple sales, relegate BlackBerry to niche status
MacDailyNews — ... $99 while still supplying a comfortable 42.3 percent margin." MacNN reports, "Any such price drops would be potentially devastating to competitors in the market, according to Wolf. The analyst believes that a $100 cut in the iPhone 3G's advertised price could 'double or triple' projected sales and quickly overtake most other smartphones on the market and leave only successful but 'niche' smartphone manufacturers like Research in Motion, which produces the BlackBerry." Full article here . [Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.] ...

iPhone Could Hit $99, Analyst Says [Apple]
Gizmodo — ... Seriously I don't know what kind of pills the Wolfs and Munsters of this world pop in with their morning cereal, but I want a year supply. In the inmortal words of our very own Matt Buchanan: "These guys are talking out their rectums". [Electronista] ...

Apple Could Drop iPhone to $99, Destroy Competition
TheAppleBlog — ... Oh those crazy analysts. Always making predictions and playing fast and loose with our emotions. Consider, for instance, the latest tidbit from Needham Research’s Charlie Wolf. According to Wolf, it is well within Apple’s power to offer the 8GB iPhone at the very attractive price point of $99, after contract subsidy. ...

Apple Could Also ‘Figuratively’ Take Over the Laptop Market if MacBook’s Were Free
Digital Daily — ... Let me see if I understand this correctly. Apple (AAPL), if it so chooses, can halve the subsidized price of the 8GB iPhone 3G, all the while maintaining a tidy 42.3% profit margin and extending its dominion over the smartphone market. ...

iPhone at $99: Would that be the smartphone market conqueror?
BloggingStocks — ... In a research note yesterday, analyst Charlie Wolf of Needham Research said he'd done the analysis and Apple could safely sell the 8GB version for $99, a price point that, with the subsidy from AT&T, would protect its margins at 42.3% (I need to see the numbers on this), and certainly convince holdouts like me (the refurb Blackberry I use was free with the contract subsidy) that the iPhone is the thing. At this price, surely the game would be a landslide in Apple's favor. The iPhone is more beautiful, more useful, and has more geeky cred than the Blackberry; at $99, I agree ...

Yes, Apple should sell a $99 iPhone
CNET News - Apple — ... that Apple is planning to sell a $99 iPhone at Wal-Mart. There's been some debate about whether this would be a good idea for Apple--one financial analyst ran the numbers ... ...