Microsoft’s New Commercial: Windows is a Generic Equivalent to OS X
Technologizer —
... Microsoft’s moving ahead with more commercials in its “I’m a PC” series, one of which it’s posted at a section of Windows.com called Laptop Hunters. Let’s watch, shall we?
Can’t argue with the truth of the basic gist here: There are tons of well-equipped Windows notebooks under a thousand bucks, and only one Mac laptop option, the basic white MacBook. If Lauren, the shopper in the commercial, had told me she wanted a 17-inch laptop for less than a grand, I could have saved her the trip to “the ...
Microsoft's new ad shows how people shop for computers in the real America
Engadget —
... Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" ...
Microsoft's newest ad gambit: Macs are too expensive
Infinite Loop —
... they think they are participating in market research. Each participant set their own budget for a laptop to meet their own unique needs. We then provide the participant with cash and sent them out to find and purchase a laptop—all in a single day. We followed them with a camera crew throughout the course of their hunt and recorded their experiences. Everything is completely unscripted." Of course, that doesn't mean it's not edited. With the new campaign comes a new website on Microsoft.com . The site helps consumers pick a new Windows PC based on five categories: I'm happy ...
Microsoft Targets Mac in “Spin Before You Spend” Slot Ads
The Mac Observer —
... on March 27th, 2009 at 6:31 PM Microsoft has begun targeting Apple's Mac platform in series of Web ads titled "Spin Before You Spend." The ads are part of Microsoft's Choose PC campaign, and accompanies online videos of people like "Lauren" choosing a PC laptop and ...
Some thoughts on the new Microsoft ads
The Unofficial Apple Weblog (TUAW) —
... make computer hardware. Instead, their main product is an OS which is currently Vista. Yet in 2 out of 3 'expensive' ads, not a word about the flagship operating system. Continue reading Some thoughts on the new Microsoft ads TUAWSome thoughts on the new Microsoft ads originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 30 Mar 2009 08:00:00 EST. Please see our terms for use of feeds. Read | Permalink | Email this | Comments
I'm Lauren, I'm A PC and I'm A Paid Actress!
iPhone Savior —
... LOS ANGELES - If you remember Lauren, she's the supposed regular girl in Microsoft's new "Laptop Hunters" ad where Lauren is paid cash and then picks herself out an HP Pavilion laptop for under $1,000 dollars. Of course Lauren De Long has a negative experience visiting the Apple store in the advert only to find one laptop in her price range. It's scandalous! ...
Three new Get a Mac ads respond to MS
Macworld —
... , an Apple Genius joins PC and Mac to the superior customer care experience one has with a Mac (provided that you live near an Apple store, but they are popping up everywhere nowadays). The remaining two of the trio are pretty much direct answers to Microsoft’s Laptop Hunter ads . Remember, those are the ...




