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QOTD
Digital Daily —
QOTD
I’m just not cool enough to be a Mac person.
– Lauren from Microsoft’s new “Laptop Hunters” commercial sets up Apple’s next “I’m a Mac” ad
QOTD
Digital Daily —
QOTD
“I’m just not cool enough to be a Mac person.”
– Lauren from Microsoft’s new “Laptop Hunters” commercial sets up Apple’s next “I’m a Mac” ad
Microsoft's new "price" television commercial
The Apple Core —
... I finally watched the new MS commercial “ Laptop Hunters - Lauren ” TV commercial, the tagline: “On a strict $1000 budget, Lauren hunts around town for a big screen laptop.” While mostly true (the only only 17-inch Apple notebooks cost $2,000-$2,800) the ads don’t take into consideration the Windows notebook’s Total Cost of Ownership (TCO). For example, I noticed that Lauren didn’t purchasing any anti-virus/malware/adware software and their associated subscriptions when she we checking out. Lauren also didn’t buy any software at checkout, so we’re left to presume that ...
Microsoft’s New Advertising Tactic: Macs Cost Too Much
The Mac Observer —
... , the agency posed as a market research firm looking for volunteers to discuss laptop purchasing decisions. Their first recruit, named Lauren, says she's looking for a laptop with a 17-inch screen and a "comfortable" keyboard for under $1,000, according to the 60-second debut ad . She enters an Apple store but leaves dejected, since all she can purchase with $1,000 is a MacBook, which has a 13-inch screen. "I'm just not cool enough to be a Mac person," she says, noting that she'd have to double her budget to buy a Mac laptop that fit her criteria. Lauren eventually found what ...
Another Harebrained Microsoft Ad: Lauren and Her Quest
TheAppleBlog —
... Have you seen the ad yet? Lauren only has to find a laptop computer with a 17 inch screen for under a grand and she gets to keep it.
Lauren is a redhead. Long, thick, curly, lovely red hair. Did I mention redheads rule? Well, they do. Curse you, Microsoft, for using Lauren in this ad. Her engaging personality and infectious enthusiasm blinded me, and I eagerly sought the HP web site to pick up that great 17 inch laptop. After all, if it’s good enough for Lauren…
We don’t know exactly what laptop she got, but it’s an HP ...
Some thoughts on the new Microsoft ads
The Unofficial Apple Weblog (TUAW) —
... Well, the new ad blitz from Microsoft has begun. Advertising agency Crispin Porter + Boguksy is back at it with a new web video and click through banners that tell the story of Lauren, a Los Angeles woman (and member of the Screen Actors Guild) who was recruited from Craigslist. She supposedly didn't know she was in a Microsoft ad, but instead thought she was in a laptop marketing test. ...
Microsoft ad taking a bite out of Apple
BloggingStocks —
Filed under: Competitive strategy, Microsoft (MSFT), Apple Inc (AAPL), Marketing and advertising After decades of crappy ads, Microsoft (NASDAQ:MSFT) seems to finally have struck gold with its new ad campaign playing upon the price difference between the PC and similar Apple (NASDAQ:AAPL) products. In an interview in Brandweek, the general manager of brand marketing at Microsoft, David Webster, states that recent Microsoft marketing has enjoyed a recent 10% lift in preference for Windows PCs over Apple computers.
The clever ads follow 'real consumers' who are given $1,000 ...
While Rivals Jockey For Market Share, Apple Bathes In Profits
TechCrunch —
Market share is probably the easiest and most often used point of comparison between competing products. It makes sense: If something has a large share of the market, it’s probably doing well. But that doesn’t always mean that it’s doing better than something with less market share, especially from a business perspective.
I bring this up because today brought some very interesting numbers from the research firm, Strategy Analytics. According to them, Apple has surpassed Nokia as the most profitable phone maker in the world. I’ll throw some numbers at you in a second to show why this is really incredible, but ...
While Rivals Jockey For Market Share, Apple Bathes In Profits
MacBytes.com —
vivianbath Market share is probably the easiest and most often used point of comparison between competing products. It makes sense: If something has a large share of the market, it’s probably doing well. But that doesn’t always mean that it’s doing better than something with less market share, especially from a business perspective. I bring this up because today brought some very interesting numbers ...
