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New MacBook Campaign "World's Greenest Family of Notebooks"
9 to 5 Mac - Apple Intelligence —
... Apple today debuted a new ad campaign touting the new MacBooks' environmental friendlieness. Even though Apple has been making great strides in its eco-friendlieness, ...
Apple lays claim to greenest notebooks ever in new ad campaign
AppleInsider —
... Published: 10:00 PM EST Not one for modesty, Apple on Monday night launched a new campaign and TV spot touting its new aluminum MacBook lineup as the most environmentally friendly portables ever. The freshly posted campaign page backs up the confident stance by centering on the unibody aluminum and glass displays of the MacBook designs, which together cut down on the number of parts and are easy to recycle versus the plastic and other materials used by rivals. It also touts the elimination of brominated flame retardants and PVC from the insides of all three models, better ...
New Apple Commercial Shows Intentions With Going Green
MacBlogz - One Stop Apple News —
... The new webpage is titled “The new Macbooks. The world’s greenest family of notebooks.” It compliments other efforts by Apple to show off their environmentally friendly approaches towards design. ...
Apple campaign: "The world's greenest family of notebooks"
Infinite Loop —
... , these and other features also have an important, positive impact on our environment. Apple is now spreading the word about these benefits via a new ad campaign . Describing the MacBook line as "The world's greenest familiy of notebooks," the ...
Apple Pushing Green Notebooks in Ad Campaign
TheAppleBlog —
... The new U.S. ad campaign was launched on Monday night, and is coupled with a new page on the Apple site providing more environmental information. Not only is it the first TV spot Apple has released heralding environmental progress with their products, but it marks the start of any major campaign for the new MacBook lineup. ...
A "Green" Apple leaves a sour taste for accessories
jkOnTheRun —
... If you live in the U.S., you've probably seen the latest Apple ad spot on television by now. The company is touting the new unibody MacBook as "green" for the environmentally conscious. I'm in that group myself with a hybrid car, a solar-powered attic fan and as a fanatic about recycling. No scrap of paper in our home is safe from the recycling bin, not even the puny little ATM and purchase reciepts I get at WaWa. We're getting ready to start composting in the near future as well. ...
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