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visiblemeasures.com - 10/28/2008

Measuring Apple's Viral Video Response to Microsoft's "I'm a PC" Campaign

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The Microsoft/Apple advertising war rages on. It’s hard to say who fired the first shot, but what we do know is that Microsoft has directly responded to Apple’s wildly successful “ Get a Mac ” ads with the $300 million " I'm a PC" campaign (well, after a brief but intriguing attempt to team ...

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appleinsider.com - 10/31/2008

Microsoft parks "I'm a PC" recording booth outside Apple Store

— appleinsider.com — Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is... now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores. (more) Microsoft parks "I'm a PC" recording booth outside Apple ...

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Apple Store

Comments vote downundo vote up Gizmodo found this 10/31/2008found this

4

venturebeat.com - 10/24/2008

Microsoft closes the quarter with less cash than Apple

— venturebeat.com — Buried in the first quarter earnings report from Microsoft is an astounding fact. For the first time... that I can remember, Microsoft closed the quarter with less cash than Apple. Cash, cash equivalents and short-term investments for Microsoft add up ... (more) Microsoft closes the quarter with less cash than Apple

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Steve Jobs

Comments vote downundo vote up MacDailyNews found this 10/24/2008found this

3

maclife.com - 10/30/2008

Apple vs. Microsoft: Battle of the Viral Ad Campaigns

— maclife.com — No matter how much money Microsoft throws at its advertising campaign, it seems Apple is still beating... it with its "Get a Mac" commercials. (more) Apple vs. Microsoft: Battle of the Viral Ad Campaigns

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Comments vote downundo vote up Yasowhat posted 10/30/2008posted this

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Measuring Apple’s ‘Get a Mac’ viral video response to Microsoft’s ‘I’m a PC’ campaign
MacDailyNews — ... Reach Database to identify and measure the viral video placements from each campaign... These first-week results reveal that Apple’s viral video offensive made significant headway against Microsoft's message. Apple’s three new spots scored 70% of the viral video views that the much-discussed “I’m a PC” initially generated. And the view count totals are only part of the story, as these new Apple ads have inspired twice as many viral video placements." Full article, including graphs, here .

Apple vs. Microsoft Ad Campaigns: Measuring Viral Video Performance
MacBlogz - One Stop Apple News — ... directly measured “buzz” around each ad, might be more than sufficient. After all, it doesn’t matter what we’re saying, as long as we’re talking about it. All of the data in the research was collected from Visible Measure’s Viral Reach Database. Which as they put it best is a “a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.” Thanx to our friends at Visible Measures for the data.

New "Get a Mac" ads doing well against "I'm a PC" series
Infinite Loop — ... " campaign, which highlights ordinary people who use Windows and shies away from any mention of Windows Vista. Unfortunately, data from video measurement firm Visible Measures suggests that the first week of Microsoft's $300 million campaign had mixed results when compared to the first week of Apple's latest crop of ads. Apple recently responded to Microsoft's latest campaign by releasing three new Get a Mac ads: ...

Apple vs. Microsoft: Battle of the Viral Ad Campaigns
Mac|Life all RSS Feed — ads No matter how much money Microsoft throws at its advertising campaign, it seems Apple is still beating it with its "Get a Mac" commercials. graph A recent study by Visible Measures shows that even though Microsoft's ads "I'm a PC" had initial success, the new Apple ads, "Bean Counter", "V word" and "Bake Sale," together took over the top spot in viral video views. The first week of the study did show "I'm a PC" with 1.5 million more viewers, some say its due to the curiosity of how Microsoft will compete against Apple's advertising monster. The new "Get a Mac" ads push ...