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Microsoft Aims for New Stores to Take Bite Out of Rival Apple
Microsoft Corp. has been hyping its new Windows 7 operating system, which goes on sale next week, but the company is also planning to quietly take the wraps off another big gamble: its first retail stores. The software maker is putting the finishing touches on a store in Scottsdale, Ariz., and ...
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Apple may not be Microsoft's biggest retail challenge
AppleInsider — ... Published: 04:55 PM EST Microsoft's retail and hardware partnerships may hinder its expansion into the retail space, as it seeks to compete with Apple's brick-and-mortar locations. In a new report Wednesday, Nick Wingfield of The Wall Street Journal , wrote that Microsoft's retail venture is a more difficult proposition for the Windows maker than Apple faced when it opened its first stores. In addition to upsetting retail partners, Microsoft's hardware partners could also prove unhappy over which products are selected or neglected to be featured in the stores. "While Apple ...

Microsoft targets Apple with new retail stores
MacDailyNews — ... by Microsoft software for technical help, said a person familiar with the matter." MacDailyNews Take: That'll be one busy Genius Bar, er... whatever they're going to call it. "Dweeb Counter?" Wingfield continues, "Microsoft has recruited a handful of employees from rival Apple stores. A former Apple executive, George Blankenship, who helped Apple launch its stores has also consulted with Microsoft on its retail plans, according to people familiar with the matter." Full article here . MacDailyNews Take: Unsurprisingly, Microsoft doesn't get it. They really seem to believe ...

Surprise, Surprise - MSFT retail opens Oct 22
9 to 5 Mac - Apple Intelligence — ... In a separate report the Wall Street Journal notes the risks Microsoft runs, quite apart from the cost of its retail locations, “Microsoft depends on existing partners in the retail business that could be threatened by the company's expansion into their turf," Wingfield reports. "Microsoft's hardware partners could also be angered by its decisions about which devices to stock and which to exclude from its store shelves." ...

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