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Microsoft Alters "Laptop Hunters" Ads in Wake of Apple Price Cuts
macrumors.com - 7/24/2009
Microsoft Alters "Laptop Hunters" Ads in Wake of Apple Price Cuts
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Advertising Age reports that Microsoft has quietly altered at least one of its "Laptop Hunters" television commercials to remove reference to the price of a MacBook Pro after recent price cuts to Apple's notebook line rendered the reference inaccurat...
Microsoft Changes 'Laptop Hunters' Ad After Apple Complains - Advertising Age - News
adage.com - 7/24/2009
Microsoft Changes 'Laptop Hunters' Ad After Apple Complains - Advertising Age - News
— adage.com — In the new version of the ad, Lauren doesn't talk about how much the Mac costs, but... she does say: 'It seems like you're paying a lot for the brand.' (more) Microsoft Changes 'Laptop Hunters' Ad After ...

Comments vote down AppleInsider found this 7/24/2009found this
gizmodo.com - 7/25/2009
Leak: Inside the Microsoft Store With Wall-Sized Screens and the Answers Bar
— gizmodo.com — We've been wondering what the Microsoft's retail shops are going to be like. Well, according to a... Powerpoint presentation leaked to us, it's going to make the Apple Store look downright boring . UPDATE: Microsoft comments. The presentation is by ... (more) Leak: Inside the Microsoft Store With Wall-Sized Screens ...

Comments vote down AppleInsider found this 7/25/2009found this
Apple's former real estate chief now working on Microsoft stores - TechFlash: Seattle's Technology News Source
techflash.com - 7/20/2009
Apple's former real estate chief now working on Microsoft stores - TechFlash: Seattle's ...
— techflash.com — Looks like Microsoft will have some very well-informed assistance as it tries to replicate the success of... Apple's retail stores. Former Apple real estate chief George Blankenship, who helped lead the early rollout of the Mac maker's retail stores, is ... (more) Apple's former real estate chief now working on ...

Comments vote down AppleInsider found this 7/20/2009found this

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Gizmodo:  Greatest Single Phone Call in History Gets Microsoft to Change Laptop Hunter Ads [Microsoft]

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Blog Reactions

Greatest Single Phone Call in History Gets Microsoft to Change Laptop Hunter Ads [Microsoft]
Gizmodo — ... starts at $1200). Not that it actually changes the intent of ad one bit, since Lauren 2.0 still manages to get in there, "It seems like you're paying a lot for the brand." Which is all it needs to say, really, since that's what most people already think because of Apple's own success at positioning itself as a premium brand, even as they cut prices on basically everything they make. Success is a bitch that way sometimes. [YouTube via AdAge via MacRumors] ...

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