4

electronista.com - 9/5/2008

Microsoft to copy Apple Genius strategy

— electronista.com — Microsoft on Friday said that its $300 million marketing campaign will now involve in-store representatives to promote... the brand, the company's general manager of corporate communications, Tom Pilla, says. Effectively mimicking Apple's Geniuses as w... (more) Microsoft to copy Apple Genius strategy

Microsoft

Comments vote downundo vote up MacDailyNews found this 9/5/2008found this

4

seattle.computerjobs.com - 8/31/2008

Product Manager

— seattle.computerjobs.com — This Job is eligible for the following work arrangements :Flex Time Job Title: Senior Product Manager -... Skymarket This is a unique opportunity and time of rapid change in the mobile industry for a Senior Product Manager in the Mobile Communications ... (more) Product Manager

Microsoft

Comments vote downundo vote up 9 to 5 Mac - Apple Intelligence found this 8/31/2008found this

3

microsoft.com - 9/9/2008

Zune Takes Music Discovery to the Next Level

— microsoft.com — Zune Takes Music Discovery to the Next Level (more) Zune Takes Music Discovery to the Next Level

Microsoft

Comments vote downundo vote up Digital Daily found this 9/9/2008found this

Leave a Comment

Microsoft To Put “Gurus” In Big-Box Stores (MSFT)
Silicon Alley Insider — ... Microsoft (MSFT) said today that it will put specially trained staffers in 155 U.S. stores by the end of the year to answer questions and demo Microsoft products. ...

Microsoft calling up Gurus to take on Apple's Geniuses
AppleInsider — ... Published: 06:25 PM EST As part of its efforts to shore up Windows Vista's battered reputation, Microsoft has revealed plans for retail helpers that bear a strong resemblance to Apple's Genius Bar staff. Although they won't be fixing existing users' computers, the new staff will have the same ability as Apple's Genius Bar and Specialists to address questions customers might have about PCs they buy or to demonstrate the integration between Vista and Microsoft's other products, such as Windows Mobile or its Windows Live suite of dedicated and web apps. Microsoft's general ...

Microsoft Gurus a Genius Bar rip-off?
TheAppleBlog — ... Since news came out that Microsoft would be deploying a “Microsoft Gurus” program as part of their $300 million effort to improve their image, they have been consistently compared to ripping off Apple’s “Genius Bar” program. ...

Microsoft Gurus are not Apple Geniuses
The Unofficial Apple Weblog (TUAW) — ... According to a Friday article on Yahoo! Finance, Microsoft is introducing "Microsoft Gurus" at Best Buy and Circuit City stores nationwide. They plan on having 155 Gurus deployed by year-end, and will expand the program based on its success. ...