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theappleblog.com - 2/17/2009

Microsoft Finally Found a Group They Can Impress

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Joe Wilcox has an article on Microsoft Watch about Microsoft’s new ads with kids. The series is called The Rookies , and there’s a second spot up. Joe is less impressed with the second spot than the first, but goes on to explain how these ads have potential, Microsoft needs ...

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microsoft.com - 2/13/2009

Microsoft Appoints David Porter as Corporate Vice President of Retail Stores: Twenty-seven-year ...

— microsoft.com — Twenty-seven-year retail veteran will focus on transforming the PC and device-buying experience for retail consumers and developing... and rolling out new Microsoft-branded stores. REDMOND, Wash. — Feb. 12, 2009 — Microsoft Corp. today announced that ... (more) Microsoft Appoints David Porter as Corporate Vice ...

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David Pogue

Comments vote downundo vote up Silicon Alley Insider found this 2/13/2009found this

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blogs.zdnet.com - 2/12/2009

A Microsoft smartphone: No. A Microsoft phone chassis: Yes | All about Microsoft

— blogs.zdnet.com — February 6th, 2009 A Microsoft smartphone: No. A Microsoft phone chassis: Yes Posted by Mary Jo Foley... @ 5:31 am Categories: Code names , Corporate strategy , Mobile services ("Pink"/"Rouge") , Telecommunications , Windows Live , Windows Mobile , Xbox ... (more) A Microsoft smartphone: No. A Microsoft phone ...

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Comments vote downundo vote up Macworld found this 2/12/2009found this

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appleinsider.com - 2/25/2009

Ballmer sees Mac as a main competitor, iPhone as just buzz

— appleinsider.com — As software giant Microsoft is warning of continued economic hardship after its first round of layoffs ever,... the company's chief executive is eyeing competition from Apple, Linux, and Google on the desktop while downplaying the market strength of the ... (more) Ballmer sees Mac as a main competitor, iPhone as just buzz

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Comments vote downundo vote up Infinite Loop found this 2/25/2009found this

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Microsoft’s airs new ‘I’m a PC’ ads featuring cute kids
MacDailyNews — ... Mac's abilities: Reestman continues, "So now Microsoft has cute kids — using whatever their parents put in front of them — proclaiming they’re a PC. Fine. Maybe it’ll pull in some sales for them. If so, good for them. Personally, I think Microsoft has had to set the bar too low in terms of who their software is supposed to impress. Then again, Microsoft Live Photo Gallery isn’t likely to impress the average iPhoto user, presuming they’re old enough to make a choice." Full article here .

New Microsoft 'I'm a PC' ads still can't beat Apple's
Macworld — ... , in which a seven-year-old girl stitches together a panoramic photo, because it lacks "emotional impact". The series won't fly unless Microsoft releases a high-quality ad like the Kylie spot every week, he says. However, Microsoft was smart to go with children because Apple doesn't dare spoof The Rookies. "What is Apple going to do, make fun of little kids?" The AppleBlog's Tom Reestman thinks using kids is stupid . "Why isn't anybody stating the obvious? When you're 4.5 or 7 years old you have no idea what the phrase 'I'm a PC' is supposed to mean." What's next, asks ...