news.cnet.com —
Apple may offer lower-priced machines on Tuesday, but one top Microsoft official said Monday that Mac buyers will still be paying an "Apple tax."
In a lengthy interview, Brad Brooks, vice president of Windows Consumer Product Marketing, argued that Mac buyers face hidden costs if they try to ...
Comments
6 Blogs Link to this Story
Are Macs More Expensive? Definitely–Just Ask Microsoft!
Technologizer —
... being unveiled tomorrow, the company has talked to reporters today about the notion of a “Mac Tax” that Mac users pay compared to comparable PCs . Its PR firm, Wagener Edstrom, sent along a prepared statement to me that attempts to provide a lot of supporting evidence for this idea. Here are some bullet points from this statement, with [HARRY SEZ] commentary by me for each of ‘em: The Microsoft statement segues from bullet points to price comparisons between MacBooks and MacBook Pros–which, again, are almost certainly relevant only until 10am tomorrow. Then it throws ...
Microsoft declares war on the 'Apple tax'
9 to 5 Mac - Apple Intelligence —
... Microsoft is on the warpath once again, with some Redmond executive slamming Apple for putting a tax on Macs and suggesting (in a kind of roundabout way) that Macs aren't really more secure than Windows. (Yeah, right)... ...
Microsoft claims Mac buyers pay ‘Apple tax’
MacDailyNews —
... that are universally liked by our users, and really differentiate the product as being the next generation of productivity suites. Those are things that just don't come with the Mac versions. MacDailyNews Take: If you need clearer proof that Mac users should not buy Microsoft products because Microsoft are intentionally dumbing-down Mac versions in order to maintain their monopoly position, then you must be a Windows sufferer. The abject fear continues in the full article here . MacDailyNews Take: Microsoft is scared; as well they should be. Related articles: ...
Microsoft accuses Apple of an Apple tax; Kate's head explodes
MacUser —
... were overhauled or something today. I'm half-tempted to tell you to just stay on that article because then you'd be spared the pain of Microsoft accusing Apple of having an "Apple tax." Oh, Microsoft--why you be so silly, as my sister would say? You see, the day before ...
Microsoft’s FUD-filled ‘Apple Tax’
Macworld —
... Tuesday, with prices as low as $999. Interviewed by cnet news , Brad Brooks, Microsoft vice president of Windows Consumer Product Marketing had this comment: …But, we’re also looking at the different things that you can get with Windows, and understanding what is really involved with what we call the “Apple tax.” There really is a tax around there for people that are evaluating their choices going into this holiday season and going forward. There’s a choice tax that we talked about, which is, hey, you want to buy a machine that’s other than black, white, or silver, and if you ...
The Apple Tax: Fact or Fiction?
TheAppleBlog —
... itself is not new, Microsoft VP Brad Brooks would like to expand its meaning. In general use, it refers to the perceived premium Apple fanboys are willing to pay for their Mac fix over and above similarly spec’d PC hardware. In a recent interview with CNET News , Brooks outlined the multi-part Apple Tax Microsoft sees users paying upon deciding to go the Mac route. The overall Apple Tax he describes is divided into three sub-categories: the Application Tax, the Technology Tax, and the Upgrade Tax. The Application Tax comes in to play because [I]f you want the same type of ...
Related Content
Brad Brooks: Corporate Vice President, Windows Consumer Product Marketing
www.microsoft.com 24 days ago — Updated: February 14, 2008 As corporate vice president for Windows Consumer Product Marketing at Microsoft, Brad Brooks oversees global marketing of Windows to consumers. Prior to his current role, Brooks was general manager of product marketing for ...
Updated: February 14, 2008 As corporate vice president for Windows Consumer Product Marketing at Microsoft, Brad Brooks oversees global marketing of Windows to consumers. Prior to his current role, Brooks was general manager of product marketing for ...
Microsoft Responds to New MacBooks, Just Says "Apple Tax" Eight Times [Microsoft]
gizmodo.com 10/14/2008 — In an email of talking points circulated by Microsoft spokespeople, the company addresses the various rumors about today's new MacBooks, preemptively claiming that they will be overpriced, underspec'd and locked down. They offer charts comparing the ...
In an email of talking points circulated by Microsoft spokespeople, the company addresses the various rumors about today's new MacBooks, preemptively claiming that they will be overpriced, underspec'd and locked down. They offer charts comparing the ...
Microsoft pays for inaccurate "Apple Tax" study
www.appleinsider.com 4/14/2009 — Hoping to persuade possible Mac buyers that Apple charges an arbitrary "tax" for its computers, Microsoft has paid one analyst to create a report that portrays Windows PCs as less expensive -- even if it has to artificially pad the Mac's ...
Hoping to persuade possible Mac buyers that Apple charges an arbitrary "tax" for its computers, Microsoft has paid one analyst to create a report that portrays Windows PCs as less expensive -- even if it has to artificially pad the Mac's ...
Microsoft's 'Apple tax' claims are 'stupid,' counters analyst
www.computerworld.com 5/19/2009 — Computerworld - Microsoft Corp.'s claim that customers pay a $3,400 "Apple tax" when they buy Macs rather than Windows-based PCs is "silly" and "stupid," an analyst who follows Apple Inc. said today. "You can make a reasonable case that Apple PCs are ...
Computerworld - Microsoft Corp.'s claim that customers pay a $3,400 "Apple tax" when they buy Macs rather than Windows-based PCs is "silly" and "stupid," an analyst who follows Apple Inc. said today. "You can make a reasonable case that Apple PCs are ...
N/A
www.microsoft.com 12/1/2008 — Windows powered by Live Search United States Change | All Microsoft Sites Language placeholder Home Products Buy Downloads Help and How-to ...
Windows powered by Live Search United States Change | All Microsoft Sites Language placeholder Home Products Buy Downloads Help and How-to ...
A Microsoft smartphone: No. A Microsoft phone chassis: Yes | All about Microsoft
blogs.zdnet.com 2/12/2009 — February 6th, 2009 A Microsoft smartphone: No. A Microsoft phone chassis: Yes Posted by Mary Jo Foley @ 5:31 am Categories: Code names , Corporate strategy , Mobile services ("Pink"/"Rouge") , Telecommunications , Windows Live , Windows Mobile , Xbox ...
February 6th, 2009 A Microsoft smartphone: No. A Microsoft phone chassis: Yes Posted by Mary Jo Foley @ 5:31 am Categories: Code names , Corporate strategy , Mobile services ("Pink"/"Rouge") , Telecommunications , Windows Live , Windows Mobile , Xbox ...
Microsoft to copy Apple Genius strategy
www.electronista.com 9/5/2008 — Microsoft on Friday said that its $300 million marketing campaign will now involve in-store representatives to promote the brand, the company's general manager of corporate communications, Tom Pilla, says. Effectively mimicking Apple's Geniuses as w...
Microsoft on Friday said that its $300 million marketing campaign will now involve in-store representatives to promote the brand, the company's general manager of corporate communications, Tom Pilla, says. Effectively mimicking Apple's Geniuses as w...
Microsoft’s second iPhone app: Microsoft Tag
www.iphonebuzz.com 1/12/2009 — Microsoft has introduced its second iPhone app after the launch of Seadragon Mobile last month: Microsoft Tag . Just point the device’s camera to a custom tag and instantly access mobile content, videos, music, contact information, maps, social ...
Microsoft has introduced its second iPhone app after the launch of Seadragon Mobile last month: Microsoft Tag . Just point the device’s camera to a custom tag and instantly access mobile content, videos, music, contact information, maps, social ...
Microsoft turns up anti-Apple dial, Ballmer slams Mac Office
arstechnica.com 10/14/2008 — Apple is making strong inroads with Mac OS X and notebooks in particular. In light of Apple's success and today's notebook event, Microsoft and Steve Ballmer have mounted a grassroots offensive against "The Apple Tax." Read More...
Apple is making strong inroads with Mac OS X and notebooks in particular. In light of Apple's success and today's notebook event, Microsoft and Steve Ballmer have mounted a grassroots offensive against "The Apple Tax." Read More...
★ There’s Nothing There
daringfireball.net 9/19/2008 — Regarding Microsoft's new branding campaign.
Regarding Microsoft's new branding campaign.