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Microsoft Parks "I'm a PC" Recording Kiosks Outside Apple Stores [Apple]
Gizmodo —
... Setting up large kiosks outside Apple stores where visitors can record their own "I'm a PC" video. The image above comes from an Apple store in England where a trio of Microsoft staffers will attempt to intercept Apple store patrons and convert them over the course of the next few days. Details are scarce on where these kiosks are going to be located—or whether the campaign will even come to the states. That having been said, have you seen one of these "I'm a PC" kiosks lately? [AppleInsider] ...
Microsoft sets up ad kiosk outside U.K. Apple store
CNET News - Apple —
... Microsoft's video-recording booth parked just outside a U.K. Apple store.(Credit: AppleInsider)
Microsoft is taking its "I'm a PC" ad campaign directly to the people: the Mac people.
At least, that's the case in the U.K., where an ...
Microsoft placing "I'm a PC" recording booths outside Apple stores
Engadget —
... The Apple / Microsoft ad war keeps escalating -- while Apple continues to insist that John Hodgman is the human representation of all PCs, Microsoft is taking its populist approach to the streets. Very specific streets, actually -- it's placing "I'm a PC" recording ...
"I'm a PC" Kiosk Opens in front of Apple Store.
Gearlog —
... Clever marketing or sour grapes? Microsoft has rolled out the latest phase of its $300 million dollar marketing campaign, in the form of kiosks--at least one of which has been strategically parked directly outside an Apple store. ...
Oh-so-rebellious Microsoft parks ‘I’m a PC’ port-a-potty, er, recording booth outside Apple Stores
MacDailyNews —
Oh-so-rebellious Microsoft parks ‘I’m a PC’ port-a-potty, er, recording booth outside Apple Stores Friday, October 31, 2008 - 03:28 PM EDT [image] "Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter... rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores," Sam Oliver reports for AppleInsider. "AppleInsider reader [Tom submitted a] photo, which shows a large Microsoft-branded kiosk parked outside a shopping center-based Apple retail store," Oliver reports. "'It's a friggin booth where you ...
Microsoft's Brilliant Counter-Attack: "I'm A PC" Video Booth Outside U.K. Apple Store
Silicon Alley Insider —
... ? Outside an Apple (AAPL) Store, of course! An AppleInsider reader passed along this photo of a Microsoft (MSFT) video kiosk set up in front of an Apple retail store in the U.K. ...
Microsoft's Mac Halloween Grab Bag
Apple Watch —
... ? Classic. According to AppleInsider , Microsoft has set up an "I'm a PC" booth outside the Apple Store Bullring in Birmingham, England. Why don't you just come on by the booth and record why you are a PC? The placement isn't just about countermarketing. Apple claims that more than 50 percent of new Mac buyers are Windows users. So the best place to find Windows users at the mall might just be outside the Apple Store. Of course, that 50-percent number is deceptively large. Apple mentions it every earnings call, but shouldn't the number be higher given that statistically ...
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
Wired: Gadget Lab —
... outside the Apple Store in Bullring, Birmingham, England.
The booth is part of Microsoft's new $300 million advertising campaign to counteract Apple's cultish "I'm a Mac, I'm a PC" ads. Step in the booth and you can record your own "I'm a PC" ad. After shelling out all that cash, Microsoft won't give you a dime to use your pretty face, of course.
Desperate? Pathetic? Hilarious? Ironic? Pick your adjective. I'm going with all four.
Microsoft parks "I'm a PC" recording booth outside Apple Store [AppleInsider] ...
In Case You Missed It: Oct. 25 - Oct. 31
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Halo's Master Chief Deploys To NYC Apple Store
iPhone Savior —
... NEW YORK - In what has been uncovered as possibly another desperate attempt at "I'm A PC" retail guerrilla marketing, Microsoft's iconic Master Chief, featured on the wildly popular "Halo" Xbox game was deployed to a NYC Apple store on Halloween for a strategic PC propaganda mission. ...
Apple vs Microsoft, or just Steve vs Steve?
MacBytes.com —
... out together at the Macworld conference (I don't know that, so don't quote me on it). Wilfrid was previously a product unit manager for the MacBU in the Silicon Valley campus in Mountain View, California, running the team of engineers responsible to the MacBU team. All of this may be hard to believe with the public anti-Apple stance taken by Microsoft's Steve Ballmer, Apple's advertising department taunts and whoever was responsible for planting a Microsoft 'I'm a PC' recording kiosk right outside an Apple Store in Birmingham, England. Perhaps it's all just entertainment, ...
