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electronista.com - 5/20/2009
Microsoft PC ads finally hurting Mac image?
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Microsoft's Laptop Hunters ads may be hurting Apple's image, according to new data from BrandIndex. Looking at the perceived value for money of Apple and Microsoft brands, the research shows Apple dropping from a peak in February and March to well below Microsoft by mid-May. In contrast, ...
computerworld.com - 5/19/2009
Continuing Coverage: Microsoft Windows 7 -- Vista Reloaded
— computerworld.com — Windows 7 on track for August RTM, October sales Microsoft is on track to wrap up Windows... 7 and ship it to computer makers in August, a company executive said today. Windows 7 RC's 'free' reign to end with auto-shutdowns As it did with Windows Vista's ... (more) Continuing Coverage: Microsoft Windows 7 -- Vista Reloaded

Comments vote down Macworld found this 5/19/2009found this
ZuneHD Announced: Specs, pain, embarrassment
9to5mac.com - 5/27/2009
ZuneHD Announced: Specs, pain, embarrassment
— 9to5mac.com — We sort of knew it was coming but we were kinda hoping against hope Microsoft would just... kill it before it got started .  They didn't and today, as of the AllThingsD conference, it is official .  The specs: 3.3-inch, 480 x 272 OLED ... (more) ZuneHD Announced: Specs, pain, embarrassment

Comments vote down 9 to 5 Mac - Apple Intelligence found this 5/27/2009found this
Microsoft Brings Four-Wheel Drive to Your Desktop: New Mice Work on Virtually Any Surface: From optical to Microsoft BlueTrack Technology, Microsoft leads mouse innovations.
microsoft.com - 5/20/2009
Microsoft Brings Four-Wheel Drive to Your Desktop: New Mice Work on Virtually Any Surface: From ...
— microsoft.com — From optical to Microsoft BlueTrack Technology, Microsoft leads mouse innovations. REDMOND, Wash. May 19, 2009 Consumers are... taking their notebook and netbook PCs everywhere these days and can now work or play wherever they go with three new ... (more) Microsoft Brings Four-Wheel Drive to Your Desktop: New ...

Comments vote down iTech News Net found this 5/20/2009found this

Blog Reactions

The Unofficial Apple Weblog (TUAW):  BrandIndex: Microsoft's ads effective

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Blog Reactions

BrandIndex: Microsoft's ads effective
The Unofficial Apple Weblog (TUAW) — ... is reporting this week that Microsoft's "Laptop Hunter" and similar ads are changing consumer's perceived value of Windows machines. YouGov conducted a survey of 5,000 consumers to measure the "value score" of both Macs and Windows machines. The value score represents a customer's perception of "bang for the buck." We don't know exactly how that's measured by the survey. ...

Related: youtube microsoft laptop hunters, microsoft ads
Must not have been a windy day….
macenstein.com 5/18/2009 — YouTuber sibilare135 noticed something kind of odd about Microsoft’s latest “fake real people buying a laptop commercial”. Wow, looks like Lauren and Sue really gave the Mac vs. PC buying experience some real thought, doesn’t ...
Apple's New Commercial Mocks Microsoft's 'Laptop Hunters'
businessinsider.com 5/14/2009 — Apple (AAPL) claws back at Microsoft's (MSFT) "Laptop Hunters" ad campaign in its newest TV commercial. While Microsoft's spots have featured "real" people finding PCs that, for one reason or another, were better than a more expensive Mac, Apple ...
Did Microsoft Anti-Mac Ads Reach its Goal!? — HardMac.com
If Microsoft ads entitled "Laptop Hunter" have been extensively commented, they might have finally hit their target on the consumer electronics market. According to a recent survey  performed on 5000 people, Microsoft is back and popular, at a rate inversely proportional to the decrease ...
Apple Ad Takes Aim at “Laptop Hunters” — Cult of Mac
This isn’t the first Apple ad out after Microsoft’s “Laptop Hunter” campaign, but this one responds directly to the ads where pseudo-everyday consumers shop around and pick PCs over Macs. Here Megan stands between the Mac and the PCs — like a dating ...
New Get a Mac ads answer "Laptop Hunters" with repartee — Infinite Loop
Apple has released another new batch of "Get a Mac" ads, just a few weeks after four ads were last aired . This series of three ads seems to address Microsoft's " Laptop Hunters " series more directly than the previous ones, and with more wit, too. I caught "PC Choice Chat" last ...