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AppleInsider: Microsoft's 'I'm a PC' campaign created with Macs
MacBlogz - One Stop Apple News: Microsoft’s New Ad Spot Made on a Mac. Who Would of Thought?
Cult of Mac: Microsoft’s “I’m a PC” Ads - Made on a Mac
MacDailyNews: Microsoft’s ‘I’m a PC’ ads created on Apple Macs
Gizmodo: Microsoft 'I'm a PC' Ads Were Created Using a Mac [Irony]
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Yasowhat "When John Hodgman says "I'm a PC", he is actually playing a PC not a person who uses a PC. Microsoft too thick to see that distinction?"
heheh a post in gizmodo comments
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Douglass C. Perry These ads are only awesome in that three (or more) years after the Apple campaign started comparing Apple and PCs, MS comes out with this copy-cat ad that only makes them look old, out of ideas, and uncool. Sniffle. But I guess they are better than those Bill Gates/Seinfeld ads. Blech. -
abcdefgene Whatever. Those Seinfeld ads are fun to watch and even if they are perception ads, they're working on me. -
TheFlo TEAM SEINFELD/GATES.
Microsoft's 'I'm a PC' campaign created with Macs
AppleInsider —
... features contrasts a "stereotyped PC user" dressed up like John Hodgman in Apple's Get a Mac ads with a number of people who say, "I'm a PC" apparently to affirm that they run Windows. However, not even Microsoft itself can wean itself off the Mac, as the metadata discovered by Flickr user ...
Microsoft’s New Ad Spot Made on a Mac. Who Would of Thought?
MacBlogz - One Stop Apple News —
... used to create the ad but Adobe’s CS3 was utilized in favor of their own Expression Studio, which Microsoft touts as the software that “takes your creative possibilities to a new level.
“When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB.”
[via Roughly Drafted Magazine]
Microsoft’s “I’m a PC” Ads - Made on a Mac
Cult of Mac —
Image by LuisDS via Flickr
Flickr user LuisDS discovered metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website that reveal they were produced using Macs running Adobe Creative Suite 3.
Microsoft code monkeys scrubbed the identifying information from the website stills overnight.
Via RoughlyDrafted
Microsoft’s ‘I’m a PC’ ads created on Apple Macs
MacDailyNews —
... say, 'I’m a PC!' One problem with the campaign’s credibility: the ad work was created using Macs," Daniel Eran Dilger reports for RoughlyDrafted. MacDailyNews Take: Don't blame the Macs; they just do whatever they're told. GIGO. "Flickr user LuisDS found that metadata on the creative copy of the 'stereotyped PC user' and other photos appearing on Microsoft’s 'I’m a PC' website revealed that they were produced using Macs running Adobe Creative Suite 3," Dilger reports. Full article here .
Microsoft’s ‘I’m a PC’ ads created on macs
MacDailyNews —
... say, 'I’m a PC!' One problem with the campaign’s credibility: the ad work was created using Macs," Daniel Eran Dilger reports for RoughlyDrafted. MacDailyNews Take: Don't blame the Macs; they just do whatever they're told. GIGO. "Flickr user LuisDS found that metadata on the creative copy of the 'stereotyped PC user' and other photos appearing on Microsoft’s 'I’m a PC' website revealed that they were produced using Macs running Adobe Creative Suite 3," Dilger reports. Full article here .
Microsoft 'I'm a PC' Ads Were Created Using a Mac [Irony]
Gizmodo —
... evidence was metadata found in the images of the PC user featured on the “I’m a PC” web site. The data exposed the fact that the images were produced using Macs running Adobe Creative Suite 3. Microsoft has since responded to the controversy, saying in a statement that "as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs." They then scrubbed the metadata from the imagery. We recently asked you guys and gals if advertising ...
Surprise! "I'm a PC" Ads "Made on a Mac"
Mac|Life all RSS Feed —
im a pc The advertising campaign promoting Microsoft has hit a new low. And no, we don't mean another pointless, rambling commercial about nothing. According to metadata dug up by Flickr user LuisDS , the "I'm a PC" ad campaign images were made on a Macintosh. What's that sound? It's the sound of a million Mac users, laughing. So how should Apple respond? - Ignore it as being beneath their attention, like the Zune? - Riposte it with some cunning counter-counter-campaign? (Image: "I'm a PC" advert plays, camera pulls back to reveal the ad being edited in Final Cut Pro.) - Will ...
‘Macsimum Recommended Reading’ for Sept. 22
Macsimum News —
‘Macsimum Recommended Reading’ for Sept. 22 Posted by Dennis Sellers Apple ico Sep 22, 2008 at 4:00pm image“Microsoft’s ‘I’m a PC’ Ads Created On Macs: After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, ‘I’m a PC!’ One problem with the campaign’s credibility: the ad work was created using Macs.”— Roughly Drafted “Apple’s iPhone A Tight Fit For The Enterprise: Our expert John C. Welch decides iPhone can be a good citizen on any network, ...
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