appleinsider.com - 3/27/2009
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After running through a series of ad campaigns designed to make Windows look cool, then victimized, then simply inescapably ubiquitous, Microsoft is now hoping to attack Apple in new ads that portray Macs as unaffordable compared to generic PCs.
microsoft.com - 3/27/2009
techcrunch.com - 4/2/2009
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techcrunch.com —
I’m here at the Web 2.0 Expo keynote,
where Stephen Elop, President of Microsoft Business Division, hinted
that we may be seeing Microsoft Office make its way to the iPhone some time soon. After his interviewer Tim O’Reilly caught him on the comment, ...
(more)
Is Office Finally Coming To The iPhone?
eweek.com - 4/2/2009
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eweek.com —
Stephen Elop, president of Microsoft's Business Division, tantalized
attendees of Web 2.0 Expo with hints that the
software giant will eventually release a mobile version of Office for the iPhone. He also said that the company is continuing to work on ...
(more)
Microsoft Executive Raises Hope for Office iPhone Edition
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Microsoft’s New Advertising Tactic: Macs Cost Too Much
The Mac Observer —
... . She enters an Apple store but leaves dejected, since all she can purchase with $1,000 is a MacBook, which has a 13-inch screen. "I'm just not cool enough to be a Mac person," she says, noting that she'd have to double her budget to buy a Mac laptop that fit her criteria. Lauren eventually found what she was looking for at Best Buy, where she scored a Windows laptop for $699. AppleInsider checked the specs of her purchase and found that "it lacks fast wireless 802.11n, fast Gigabit Ethernet, digital audio inputs and outputs, weighs 7.75 pounds, and only features the screen ...
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Microsoft is not doing a phone
gartenblog.net 2/12/2009 — Well it doesn’t get much stronger than this . I think it’s pretty clear that we’re not going to see a phone from Microsoft. I’ve talked about why we wouldn’t see a Zune phone before but it’s worth repeating. The business model of Windows Mobile is ...
Microsoft’s ‘I’m a PC’ Ads Created On Macs
roughlydrafted.com 9/19/2008 — Daniel Eran Dilger
After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, “I’m a PC!” One problem with the ...
Microsoft's anti-Mac pricing campaign takes to the web
appleinsider.com 4/3/2009 — In a new series of web ads, Microsoft portrays two slot machines, one ringing up a Mac with bits of garbage, and the other presenting a cheaper generic PC along with the Zune, Xbox 360, and other things buyers could get with the money they'd save with ...
Microsoft's First Store Opening "Imminent"
modmyi.com 10/17/2009 —
Image via Gearlive.com
Microsoft 's first store is ready to open and it could as early as Monday according to multiple published reports. Phoenix will play host to the first store as the software maker ups the ante in its competitive posturing with Apple.
As Reuters reported this ...
Microsoft to open retail stores near Apple's this fall
blogs.zdnet.com 7/15/2009 — Microsoft is planning to open the first of its planned retail stores next to existing Apple stores this fall. Kevin Turner, Microsoft's Chief Operating Officer, told partners the news during his Worldwide Partner Conference keynote on July 15.
Microsoft targets Apple in ads —
Apple 3/26/2009
New campaign focuses on the relative affordability of Windows computers. The marketing effort is an effort to combat Apple's 'I'm a Mac' ads.
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