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Microsoft fires up the photocopiers once again: ‘Microsoft Gurus’ to mimic Apple’s ‘Mac Geniuses’
MacDailyNews —
... run a trial later this year that sees 155 trained experts in Windows, nicknamed Microsoft Gurus, answering questions at larger retail chains such as Best Buy and Circuit City," Electronista reports. "The Gurus will answer both general questions about computers and giving their own demos of different Microsoft programs and services working in tandem, including Windows Vista as well as Windows Mobile-based smartphones and Windows Live web features," Electronista reports. Full article here . MacDailyNews Take: Why "Gurus?" Because if they were "geniuses," they'd already be Mac ...
Microsoft to Deploy Their Own Version of the Apple Genius [Microsoft Gurus]
Gizmodo —
... to help consumers with their PC issues. Like their Apple counterparts, The "Microsoft Gurus" will not be paid on commission and they will be available to handle general questions and give demos of products—but they will not be available for any real tech support or repairs. So they are kind of like Apple Geniuses, only a lot less useful. Nonetheless, Microsoft plans to roll out around 155 of these trained experts during an initial trial run sometime before the end of the year. [Electronista] ...
Microsoft to Replicate Apple Genius Program
MacBlogz - One Stop Apple News —
... the Microsoft Gurus will not be paid on commission, focusing their help on which ever customers are in need of it.
The new breed of experts are said to be released into the wild by the end of 2008, yet no word has been given about when the program will expand if proven to be successful. Coming into this year’s holiday season, the Guru program will be just one piece of Microsoft’s vigorous effort to make up for lost ground.
[via Electronista]
Windows Gurus to infiltrate retail stores, tell you why Vista rules
Engadget —
... These so-called experts will be there to "explain the benefits of Windows," but we're not sure if they'll only be around to answer inquiries or if they'll be actively approaching you in an uncomfortable attempt to talk about Aero and ReadyBoost. We're hearing that some 155 representatives will be deployed before the year's end at stores like Best Buy and Circuit City, so at least you now know where not to shop if you're terrified of confrontation. [Via Electronista, image courtesy of StarBulletin]Read | ...
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