engadget.com - 9/24/2009
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Market research firm Interpret recently made some discoveries about public perception of smartphones that should shock, surprise, and amaze you. The just released report, dubbed "Signature Smartphones: Gaining Mindshare in Order to Gain Market Share," reveals that despite being massively ...
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Palm Press — Pre Storms the EU, Grabs Public’s Mindshare, Palm Gets Slammed
jkOnTheRun —
... A new study by Interpret ranks smartphones by the equivalent of their public image. The interesting study found, surprisingly, that the Palm Pre ranks second only to the iPhone 3GS in the public eye, as far as how “smart”, “hip/cool” and “productive” the phone is perceived to be by the public. It seems the Pre advertising campaign has been successful in generating this cool public image. Now if Palm could only sell more of them. ...
Triumph Of The Creepy Girl: Palm Pre's "Mindshare" Second Only To iPhone
iSmashPhone —
... iPhone in sales -- came closest to the "Mighty i" in consumer perceptions of how smart, hip/cool, and productivity-improving a cell phone could be.
The study (which also included the Blackberry Curve and Storm and the G1) noted that both the iPhone and the Pre not only had enough of the above factors to justify their higher cost, but also the most even distribution of all three factors compared to the other phones.
The entire report can be read here.
[Via Engadget] ...
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Image via pocketpicks.co.uk
"I... must... have... more... power!"
It seems that legendary line from Star Trek can now be attributed to millions of Apple customers, too.
Strategy Analytics is out with a new study - conveniently titled "Retaining and Attracting New Customers: ...
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