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Google Plans to Make Ads ‘More Interesting’
The Mac Observer — ... on March 11th, 2009 at 9:15 AM Susan Wojcicki, Google's Vice-President of Product Management, on Wednesday published a blog entry in which she discussed modifying the company's advertising technology to make online ads "more interesting for users." To that end, Google has gone into Beta testing with "interest-based advertising" on its partner sites and on YouTube. Ms. Wojcicki wrote: "These ads will associate categories of interest say sports, gardening, cars, pets with your browser, based on the types of sites you visit and the pages you view. We may then use those ...

Google will let people choose how its ads target them
Macworld — ... visit, not just the searches they make or the site on which the ad appears, it said Wednesday. It will also allow people to define the interest categories for which they would like to receive ads. In a beta test of the new service, Google will show ads on YouTube and on the sites of its partners, allowing advertisers to target surfers in broad interest categories such as sports, gardening, cars or pets, vice president of product Management Susan Wojcicki wrote in a post entitled “ Making ads more interesting ” on the Official Google Blog. Google currently targets advertising at ...