macnewsworld.com - 11/3/2008
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In the current US election, I would argue the winner actually will benefit from the excessive negative campaigning done by his opponent, who sacrificed trust and in many cases implied the U.S. voter was too stupid to go to the Web and look things up . The well-executed Mac vs. Windows Rackspace ...
appleinsider.com - 10/31/2008
visiblemeasures.com - 10/28/2008
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visiblemeasures.com —
The Microsoft/Apple advertising war rages on. It’s hard
to say who fired the first shot, but what...
we do know is that Microsoft has directly responded to Apple’s wildly successful “ Get a Mac ” ads with the $300 million " I'm a PC" campaign (well, ...
(more)
Measuring Apple's Viral Video Response to Microsoft's ...
appleinsider.com - 11/7/2008
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Enderle: Apple’s marketing mistakes mirror those made by Republicans in U.S. presidential race
MacDailyNews —
... focus problems will likely be seen, in hindsight, as a really stupid thing to do. Apple would have been better off to fix its crappy laptop keyboards (seriously -- compare a ThinkPad and MacBook keyboard) and figure out how to do touchscreens on PCs (multi-touch track pads are just lame compared to things like the iPhone and TouchSmart)," Enderle writes.And had the Republicans done their homework and cleaned house, they might have won." Full article - Think before You Click™ - here . MacDailyNews Take: Enderle's alternate universe is as upside-down and backwards as ...
Enderle tenuously links Microsoft-Apple struggle with U.S. election
The Unofficial Apple Weblog (TUAW) —
... Rob Enderle, principal analyst at the Enderle Group, a division of Enderle Global Enterprises, represented by Enderle, Enderle & Enderle, and a block south of Enderle Toyota*, says Apple has made mistakes with its marketing that mirror those of the Republican party in this year's presidential race. ...
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Apple's iPhone has quickly become the world's most important mobile software platform. It's time for Microsoft, the world's biggest software company, to take it more seriously.
Read the rest of this story » See Also: Microsoft's Mobile ...
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Microsoft Hardware – Home Page
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