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arstechnica.com - 8/31/2008
Opinion: How Apple can gain significant OS market share
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Never before has Apple had such a fine opportunity to grab considerable market share from Microsoft. But in order to do that, it must first be willing to change its tactics. Read More...
Microsoft Surface Parody (video)
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youtube.com - 8/27/2008
Microsoft Surface Parody (video)
— youtube.com — SarcasticGamer.com presents a twisted take on one of Microsoft's latest and greatest announcements. Truth be told, We... actually WANT a Surface Computer, but ... (more) Microsoft Surface Parody (video)

Comments vote down Computerworld Blogs - Macintosh & Apple found this 8/27/2008found this
blogs.eweek.com - 8/25/2008
The iPhone Halo Effect
— blogs.eweek.com — News Analysis. More enterprises are adopting Macs, and the iPhone may pull new sales faster than any... possible Apple business marketing strategy. Not that Apple has one. (more) The iPhone Halo Effect

Comments vote down AppleInsider found this 8/25/2008found this
Microsoft to copy Apple Genius strategy
electronista.com - 9/5/2008
Microsoft to copy Apple Genius strategy
— electronista.com — Microsoft on Friday said that its $300 million marketing campaign will now involve in-store representatives to promote... the brand, the company's general manager of corporate communications, Tom Pilla, says. Effectively mimicking Apple's Geniuses as w... (more) Microsoft to copy Apple Genius strategy

Comments vote down MacDailyNews found this 9/5/2008found this

Blog Reactions

The Tao of Mac:  How Apple can gain significant OS market share

MacUser:  Licensing OS X would turn Apple into "Mac"rosoft

Comments
Blog Reactions

How Apple can gain significant OS market share
The Tao of Mac — ... to gain market share, penned by an armchair business strategist over at Ars ( ...

Licensing OS X would turn Apple into "Mac"rosoft
MacUser — ... , Don Reisinger over at Ars Technica has come up with a “unique” proposition for Apple, pretty much guaranteeing that if Apple follows his advice, they’ll be propelled to success and a much higher market share. Wanna know what this gem of an idea is? Why, license Mac OS X, of course, and let the clones thrive! Yeah, I know—it hadn’t ever occurred to me either. ...

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