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Sprint CEO to Pre Buyers: Get Your Sleeping Bags Ready
Sprint CEO to Pre Buyers: Get Your Sleeping Bags Ready
One of the simplest ways to create a shortage, and the buying frenzy that typically accompanies them, is to announce that there will be one. And this is precisely what Sprint (S) CEO Dan Hesse did for the Palm (PALM) Pre Tuesday. Speaking at J.P. Morgan’s Global Technology, Media and ...
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Sprint CEO attempts to concoct Palm Pre ‘frenzy’ by trumpeting ‘shortage’ expectations
MacDailyNews — ... with demand for the device in the early period of time.'" Paczkowski writes, "Interesting thing to say in advance of a product launch on which so much is riding, don’t you think? Unless you’re already trying to foster the perception of excess demand. As Gartner analyst Hugues de La Vergne noted last month, 'It’s important to have a success like selling out. The Pre has to live up to the hype or else they’ll lose their momentum to rival products coming out soon after.'" Full article here .

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