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Steve Jobs: Steve Jobs's Obituary, As Run By Bloomberg
Steve Jobs: Steve Jobs's Obituary, As Run By Bloomberg
81507190 The Bloomberg financial newswire decided to update its 17-page Steve Jobs obituary today and inadvertently published it in the process. Some investors were undoubtedly rattled to see, as our tipster did late this afternoon, the Apple CEO's obit cross the wire and then suddenly ...
Is Steve Jobs Dying? And Is Fake Steve Resurrecting?
Is Steve Jobs Dying? And Is Fake Steve Resurrecting?
macsoda.com — I have been exchanging emails with Dan Lyons, the man behind Fake Steve, and he revealed some... scary news. I emailed him to tell him that Steve Jobs isn’t dying like some believe, and that according to the New York Times, he’s sick, but not ... (more) Is Steve Jobs Dying? And Is Fake Steve Resurrecting?
Steve Jobs Still Parking In Handicapped Spaces — The Pictures
Steve Jobs Still Parking In Handicapped Spaces — The Pictures
cultofmac.com — Photo by ranajune . Steve Jobs is still parking in handicapped spaces at Apple, according to a... new snap posted to Flickr . Snapper Rana Sobhany spotted Jobs’ Mercedes SL55 AMG parked in a handicapped spot at the Apple campus over the ... (more) Steve Jobs Still Parking In Handicapped Spaces — The ...
Bloomberg mistakenly publishes Steve Jobs obituary
Bloomberg mistakenly publishes Steve Jobs obituary
news.cnet.com — An electronic gaffe at news outlet Bloomberg mistakenly sent an incomplete obituary for Apple CEO Steve Jobs... over the wire on Wednesday afternoon, and a tipster promptly sent the soon-retracted file to gossip blog Gawker . Steve Jobs at this ... (more) Bloomberg mistakenly publishes Steve Jobs obituary

Blog Reactions

Cult of Mac:  Bloomberg Accidentally Sends Media Steve Jobs Obit

BloggingStocks:  Before the bell: Stocks flat; TIF, FNM, TIVO, AAPL, GILD, JAS ...

CNET News - Apple:  Bloomberg mistakenly publishes Steve Jobs obituary

3 Comments
  • JonPhillips JonPhillips
    +1

    I don't rememver the context, but in J-school we spent a whole class discussing obits. The obit department in any big metro daily is a pretty big deal; not glamourous work, but it must be done right, and the obit team must be at the ready.

     regardless, this is a huge F up on Bloomberg's part -- almost a "freudian slip" of web posting considering the hubbub on steve's health.

    Posted 8/28/2008 respond (flag)
  • louismg louismg
    +1
    Obits are a big deal for sure. It's the #1 source for libel suits, I understand, from the time I was working at the local paper in college. Amusingly, the obits are often written by interns.
    Posted 8/28/2008 respond (flag)
  • humano humano
    +1
    This fact of how records are being kept of your life that will only be published after you die has blown my world wide open. I not only realized that my obit can be scribbled on a napkin in light mayonnaise in comparison to Sir Jobs, but I got keep getting stuck on the humor that public knowledge of our deaths is only a click away. "The Sims" as a Life [Death] Simulator has gotten a whole new meaning in my mind.
    Posted 8/29/2008 respond (flag)
Blog Reactions

Bloomberg Accidentally Sends Media Steve Jobs Obit
Cult of Mac — ... Nasty glitch today on the newswires. It seems Bloomberg updated its readymade obituary for Steve Jobs, which sent the article to all of the organization’s subscribers. Most prominent figures have their obits written up in advance, but they usually don’t get sent around unless they, you know, actually need to be used. As a former copy editor, I remember well the day that Pope John Paul II died, which sent every newsroom in the world into a tizzy. ...

Before the bell: Stocks flat; TIF, FNM, TIVO, AAPL, GILD, JAS ...
BloggingStocks — ... And Bloomberg had a little snafu Wednesday when it inadverdently publish its updated obituary of Steve Jobs. Bloomberg retracted it but not before Gawker managed to copy and reprint it. ...

Bloomberg mistakenly publishes Steve Jobs obituary
CNET News - Apple — ... An electronic gaffe at news outlet Bloomberg mistakenly sent an incomplete obituary for Apple CEO Steve Jobs over the wire on Wednesday afternoon, and a tipster promptly sent the soon-retracted file to gossip blog Gawker. ...

Steve Jobs ISN'T dead - despite Bloomberg obituary error....
9 to 5 Mac - Apple Intelligence — ... Returning to the obit, Steve's going to be fairly pleased, we guess. The Bloomberg write-up extends across 17-pages (not at all bad for such an incredibly private person). Oh and there's lots and lots of gushing praise for the man in the report, here's a two highlights, but you can read the whole thing here: ...

News: Mix: Vimpelcom, iTunes v. full albums, Jobs obit, iPhone camera mod
iLounge | All Things iPod, iPhone, iTunes and beyond — ... artists from selling their music in full album format only, requiring songs to be sold as singles, on which they see less profit. The article points to Warner Music Group, which kept Kid Rock’s latest album “Rock ‘n Roll Jesus” off iTunes and has seen sales increase in 19 of the past 22 weeks, recently pulled an album by R&B singer Estelle from the iTunes Store the same week that one of its songs entered iTunes’ top 10 best-selling list. Bloomberg News inadvertently published a pre-written obituary for Apple CEO Steve Jobs, only to retract it a short time later. While the ...

Bloomberg News Accidentally Publishes Draft of Steve Jobs's Obituary [Oops]
Gizmodo — ... Note to Bloomberg News employees: when you're in the system updating your draft of Steve Jobs's obituary, do NOT press publish. That, though, is exactly what happened late last night, as sleuthed by our buddies over at Gawker. Now, pre-writing obits for prominent figures such as the Steve, in good health and in bad, is totally S.O.P. in the media—so this should not be viewed as yet another ...

Bloomberg News mistakenly runs Steve Jobs’ obituary
MacDailyNews — ... list of people to call in event of his death is Jobs's ex girlfriend Heidi Roizen (quite the Valley switchboard, apparently) and California attorney general and (like Jobs) cranky aging hippie Jerry Brown [and Jon Rubinstein, former head of Apple's iPod division, now chairman at Palm; Al Gore; Bill Gates; and many more]. Also, Bloomberg doesn't seem to have many people's cell phone numbers," Tate reports. Read the full article, including the full text of Bloomberg's obit, here . Caroline McCarthy reports for CNET, "It's not out of the ordinary at all that Bloomberg would ...

Steve Jobs death has been greatly exaggerated
The Apple Core — ... Steve Jobs death has been greatly exaggerated News outlet Bloomberg gave Apple fans and investors a huge scare late yesterday when it accidentally published an incomplete version of Steve Jobs obituary over its wire service. Although the service quickly retracted the release, it’s an eerily-fascinating read complete with XXXX marks for the cause and date of his death. What’s even more interesting is Blolomberg’s internal notes to reporters as to who to call for comment. On the list are: So, the question begging to be asked is why is Bloomberg working on Jobs’ obit, anyway? ...

Rumors of Steve's demise are greatly exaggerated
MacUser — ... Somebody at the wire service got a little ahead of themselves today, pushing live an obituary of El Jobso when it was merely supposed to be updated internally (itself not an uncommon practice in journalism circles). Are there any Nostradamus-like details we can glean from the copy? ...

Steve Job’s Obituary, Accidentally Run by Bloomberg
MacBlogz - One Stop Apple News — ... Gawker explains. Retraction: Story Referencing Apple Was Sent in Error by Bloomberg News Aug. 27 (Bloomberg) — An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted. —Editor: Joe Winski, Cesca Antonelli The full account, with a copy of Steve’s obit is at Gawker.

Bloomberg: Steve Jobs is dead! Wait, no he's not.
Infinite Loop — ... blood-curdling sound you thought you heard in the distance yesterday afternoon? Turns out you weren't crazy, as it was the howling of a million Apple fanboys upon reading a prematurely published obituary for Steve Jobs. At 4:27 PM on Wednesday, Bloomberg accidentally published its 17-page obituary for Steve Jobs when it simply meant to apply some changes to the body. Investors who caught wind of the news before it was revealed to be a mishap were naturally spooked, according to Gawker , and the discussion around Jobs' ...

Steve Jobs Obituary Just a Journalistic Preparation
WebProNews Feed — ... should use. In any case, Bloomberg at least acknowledged their mistake, which was likely just someone accidentally hitting a button that shouldn't have been hit. They issued a retraction saying: Aug. 27 (Bloomberg) - An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted. It's a little vague, but at least they posted it. Gawker has reprinted the entire thing , which it describes as "a bit macabre to read but should not scare you out of your Apple ...

Steve Jobs virtually killed off by news gaffe
Phones Review — ... A tipster managed to get hold of the retraction file and sent it to gossip blog Gawker. This file not only contained the preliminary obit on Jobs, but also listed contacts for a more extensive story. ...

Steve Jobs: Still Not Dead. Film at 11.
The Unofficial Apple Weblog (TUAW) — ... has turned awry. The obituary, a copy of which was sent to Gawker, contains a list of contacts that could be used for an extended story. ...

Bloomberg accidentally publishes Steve Jobs obituary
AppleInsider — By Katie Marsal Published: 12:00 PM EST Financial news service Bloomberg spooked some Apple investors on Wednesday when it mistakenly published an obituary for company co-founder Steve Jobs. The incident occurred at 4:27 p.m Eastern time after a reporter making updates to the stock 17-page obit inadvertently pushed it to thousands of corporate clients through a newswire. A copy of the release snagged by Gawker shows template holders for Jobs' age and cause of death. Also published with the piece was a laundry list of people Bloomberg reporters should contact in the event of Jobs' passing, including former girl friend Heidi ...

Rumors of Steve Jobs' death greatly exaggerated
Engadget — ... You have to figure that major news outlets keep obituaries on hand for all kinds of public figures and celebrities -- still, you can't help feeling a bit of a chill upon learning that notice of Steve Jobs' death mistakingly hit the wires yesterday afternoon. A slip-up ...

Fatal Error! Steve Jobs Gets Killed In The Press
iPhone Savior — ... and well, filling any open handicap parking spot he can find at One Infinite Loop. I'm sure some ultra-noob at Bloomberg was handed the customary ass hat to proudly wear for the rest of the year. Bloomberg immediately retracted the obituary, releasing this statement; "An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted." [Gawker via Ars Technica] ...

Rumors of Steve Jobs's Demise Have Been Greatly... Look, Steve's Still Alive. We Promise.
Mac|Life all RSS Feed — ... has retained the text (as well as the retraction), which you can read here . Not much in there to shock most Apple-watchers we would say, but it's still an interesting read for the accompanying notes, written to help Bloomberg reporters flesh out the obit by contacting Steve's nearest and dearest for their comments. The list of folks to call includes Woz, of course; Bill Gates; good old Al Gore; Atari founder Nolan Bushnell; and even a former girlfriend (who keeps quite the Silicon Valley black book if you believe Bloomberg). But the takeaway, of course, is that Steve Jobs ...

Steve Jobs death notice: Oh, really?
Computerworld Blogs - Macintosh & Apple — Apple CEO Steve Jobs is not dead. And Bloomberg News needs an obit blog. Really. Yesterday, financial news service Bloomberg was updating its obituary on Jobs when someone hit the wrong button and the 17-page text of the obit went out over the wire. You can see the whole thing in a post at Gawker ...

iTunes, Jobs, Death, Touch-Screens and More
Apple Watch — ... All Things Digital. It's bad Apple ads and App Store censorship. Steve Jobs' Obituary, as Run by Bloomberg, Valleywag. Whoops, he's not dead! ...

UAL bankruptcy rumors untrue
BloggingStocks — ... This isn't the first time rumors in the age of the Internet have caused stocks to plunge, even whole markets. Just recently, Bloomberg had its own snafu when it inadvertently published its updated obituary for Steve Jobs, Apple Inc. (NASDAQ: AAPL) CEO. While that didn't cause any reaction as it was caught in time, last year, markets crashed because ...

Steve Jobs: I'm still alive, enjoy the new iPod!
BloggingStocks — Filed under: Rumors, Products and services, Apple Inc (AAPL)Apple (NASDAQ: AAPL) CEO Steve Jobs joked about rumors of his ill health today. At the "Let's Rock" event in San Francisco, he flashed a quote from Mark Twain on the screen: "The reports of my death are greatly exaggerated." Bloomberg accidentally published an obituary for Jobs in late August, feeding fears that Jobs was sick again. It quickly retracted the obituary, claiming that it was an accident that occurred during an update of the 17 page article. Even so, some analysts are worried about Jobs' health. By one ...

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