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Study shows steady decline in AT&T brand perception
appleinsider.com - 9/12/2009
Study shows steady decline in AT&T brand perception
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Since the launch of the iPhone 3GS, public perception of AT&T; has progressively decreased, while opinions about competitor Verizon Wireless remained relatively unchanged, a new study shows.

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MacDailyNews:  AT&T brand perception steadily declines as Apple iPhone taxes network capabilities

Gizmodo:  AT&T MicroCell 3G: Should Users in Known Dead Spots Get One Free? [At&t]

The Iphone Spot:  AT&T Ranked Last In Consumer Survey

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AT&T brand perception steadily declines as Apple iPhone taxes network capabilities
MacDailyNews — ... the issue can be traced to the launch of the iPhone 3GS -- or, more specifically, the network's inability to meet the bandwidth needs of users with the device." "While the study found AT 's score to consistently drop over the last three months, Verizon has stayed much the same as it was in January," Hughes reports. "Its Sept. 10 score was 21.2. Scores can range from 100 to -100. A score of zero would mean equal positive and negative feedback." More info in the full article here . MacDailyNews Take: No wireless network was ready for Apple's revolution which brought 10+ ...

AT&T MicroCell 3G: Should Users in Known Dead Spots Get One Free? [At&t]
Gizmodo — ... But here's the thing: AT&T; users have heard about promised upgrades for years, and many still have no joy. A complimentary MicroCell 3G would be a great apology, and help AT&T; turn around its falling public perception. What do you think? [ ...

AT&T MicroCell 3G: Here's Why Users in Known Dead Spots Should Get One Free [At&t]
Gizmodo — ... But here's the thing: AT&T; users have heard about promised upgrades for years, and many still have no joy. They're angry. A complimentary MicroCell 3G would be a great apology, and help AT&T; turn around its falling public perception. What do you think? ...

AT&T Ranked Last In Consumer Survey
The Iphone Spot — ... The survey is not the only that has found customer satisfaction with AT&T to be relatively poor. In September, another survey found a significant decline in brand perception for AT&T after the carrier faced intense scrutiny over the quality of its network following the launch of the iPhone 3GS. That study found that AT&T lagged well behind competitor Verizon in terms of consumer perception. ...

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