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The Future is Here
Mac Soda —
... Apple has done it again. The brick that everyone has been so fixated upon turns out to be a brick of aluminum. The laser hint that 9 to 5 Mac gave is what Apple will be using to carve this brick into the new MacBooks. Apple will begin to make all of their MacBooks in house, so no more production will be done in Asia. This is a very exciting development, and all I can say is that I simply cannot wait until October 14th to see just how beautiful these laptops will be!
I encourage everyone to read the 9 to 5 Mac story about this, as ...
Apple's 'Brick' is a Revolutionary Aluminum Manufacturing Process? [Rumor]
Gizmodo —
9to5 Mac has gone on record as saying that the rumored Apple Brick isn't a product, but a manufacturing process that can make high quality aluminum shells. The "brick" part comes in because the supposed technique carves these MacBook casings with lasers and high pressure water jets out of bricks of aluminum, making for a seamless and screwless design. Whether or not it's true is still left to be seen, but one benefit would mean that there would be no need to bend metal (which creates weak spots). Again, no idea if this is legit, but 9 to 5 Mac has a fairly decent ...
Rumor: Apple's 'Brick' Is Innovative MacBook Manufacturing Process
iPhone Savior —
... "The MacBook Brick is a block of high-quality, aircraft grade aluminum. It is the beginning of the new Apple manufacturing process to make MacBooks. It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade". According to a 9 to 5 Mac rumor. ...
The Brick: One Piece, High Grade Aluminum Notebooks
MacBlogz - One Stop Apple News —
... According to Seth Weintraub at 9to5Mac, the fabled “Brick” is a new manufacturing process, used to make Macbooks. They report that the process is revolutionary, and a game changer, going on explain that it’s “one of Apple’s biggest innovations in a decade.” ...
Rumor: 9to5Mac says The Brick is 'a block of aluminum'
The Unofficial Apple Weblog (TUAW) —
... , the site that first speculated on the blocky code name for a rumored new Apple product now says it knows the meaning of the phrase. Seth Weintraub at 9to5mac has posted that 'The Brick' refers to a new manufacturing process that will carve MacBooks out of solid blocks of aluminum, creating laptops that are structurally superior to current products. While a laser-and-waterjet manufacturing line may seem more suited to aircraft parts or sportscars, there are some advantages in a ...
Is Apple’s “Brick” a Breakthrough Manufacturing Process?
Technologizer —
... . But now Seth Weintraub of 9 to 5 Mac is asserting the “Brick” is actually a revolutionary new manufacturing process that lets Apple use lasers and jets of water to carve seamless, “super light, super strong and super cheap” MacBook cases out of aluminum. I have no clue whether there’s anything to this. (There are at least three possibilities here, judging from past Apple rumors: It’s either precisely true, totally false, or somewhere in between.) But I want it to be true, for several reasons… 1) It sounds like the computers that result from such a manufacturing process ...
Is Brick the Next Cube?
Apple Watch —
Sunday, October 05, 2008 11:55 AM/EST Is Brick the Next Cube? That's the weekend buzz, following a compelling report by 9to5Mac . Supposedly, Apple is ready to unveil a fantastic and revolutionary fabrication process for notebooks. It's the mother of all Apple rumors, and not one easily believed. arrow.gif GOT A TIP OR RUMOR? Reporter Seth Weintraub described the new process as "One of the biggest Apple innovations in a decade." Oh? Really, now. He blogged yesterday: The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now ...
Apple introducing new manufacturing process, MacBook 'Brick'?
Engadget —
... The Apple rumor mill has really cooked up a doozy this time. According to 9to5mac -- a site with a fairly good track record -- Apple's next big thing isn't just a laptop or an iPod... it's an entirely new manufacturing process. If you believe the site's ...
The Secret of the Apples Brick Project Revealed?
HardMac.com —
... The last version of this rumor would associate "brick" to a entirely new and revolutionary manufacturing process for notebook case. The company might have developed a process involving lasers and jets of water to get the case of future notebooks from a brick of aluminum, dropping all metal embossing technologies, and could even reduce the use of screws and hand working. Of course such technology would open the door of unlimited choice of shapes, and design, while bringing precision to a new frontier as parts would then perfectly adjust one in the others. ...
Rumor Says That Apple Brick Will Be A Metal Brick
Wired: Gadget Lab —
... like Asustek would mean that Apple controlled the whole shebang, from factory floor to shop floor.
With the expected launch of a new MacBook (or MacBook Pro) sometime this month, we won't have to wait long. We'll leave you with a fun comment from 9to5Mac' source:
Apple has built a manufacturing process that would make Henry Ford proud.
From this we presume that all new MacBooks will be available in just one color. Black.
The 'Brick' is... [9to5Mac]
...
Update: More “Brick” Rumors, Nvidia MacBook GPUs
TheAppleBlog —
A few days ago we posted a story about the much-sensationalized upcoming Apple mystery product, “The Brick.” While there is still no definite word regarding what it actually is, 9to5mac is now reporting that a “reliable” source has lead them to believe that “The Brick” is not a product at all, but rather a production process and the facility to house it.
The blog cites Steve Jobs’ experience with in-house manufacturing during his days helming NeXT computers, and their earlier accuracy in predicting the arrival of a number of Apple ...
RUMOR: Apple’s ‘Brick’ a MacBook carved out of solid aluminum
MacDailyNews —
... to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge," Weintraub reports. "The company has spent the last few years building an entirely new manufacturing process that uses lasers and jets of water to carve the MacBooks out of a brick of aluminum." Weintraub reports, "As [Apple CFO] Peter Oppenheimer said at the recent earnings call, this innovation is something 'Apple's competitors won't be able to match' for some time to come." More in the full article here .
Industrial Designer: Rumored ‘Brick’ Process Doesn’t Add Up
Cult of Mac —
... The Apple Blogotubes are a-buzz with boffo Interblag bloviating at a rumor from 9to5mac.com that Apple’s rumored “Brick” product was actually a nickname for a new manufacturing process that will use “lasers and jets of water to carve the MacBooks out of a brick of aluminum.” More, it’s a “game-changer;” “totally revolutionary;” “Apple’s biggest innovation in a decade.” ...
Apple notebooks to be fabricated from a solid “brick” of aluminum
The Apple Core —
... The term “brick” was mentioned in a 9-to-5 Mac rumor piece on 10 September 2008 when their source said that the MacBook update is “all about the Brick.” 9-to-5 Mac now ...
The Brick’s Manufacturing Process, Still Up for Debate
MacBlogz - One Stop Apple News —
... Additionally, 9to5Mac has suggested that the final assembly would be conducted in-house, in a market where the majority of notebooks are made by third-party manufacturers due to reduced labor costs. The notion that Apple may be getting back into manufacturing “would send shivers up the spine of any shareholder.” Andy Hargreaves of Portland-based Pacific Crest Securities has stated, “I’d be shocked if they started doing any of their own assembly,” adding, “That’s the kind of drastic step that would hurt profits. I’m just not sure ...
Brick -- Apple's Golden Ticket?
Mac|Life all RSS Feed —
... which we'd push you out of line for, if it was real. But all that seems to be day dreaming. Let's try for some reality. 9to5mac is claiming to have solved the "Brick" mystery. They think that "Brick" represents a new manufacturing process for creating aluminum MacBooks. According to 9to5mac, "The MacBook Brick is a block of high-quality, aircraft grade aluminum. It is the beginning. The beginning of what? It is the beginning of the new Apple manufacturing process to make MacBooks. It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade." ...
Recession or not, Apple will forge ahead
MacBytes.com —
... more of them will be Macs than if the economy had wilted two years ago. Commitment to innovation When the U.S. economy was in a funk in 2001, Apple CEO Steve Jobs rejected conventional wisdom: “We're not laying off boatloads of people,” he said in July of that year. “We're taking those talented people and saying that if we're going to get out of this, we're going to get out of it by innovating our way out of it." Three months later Apple introduced the first iPod. According to the 9to5Mac Web site , Apple on Oct. 14 will debut new MacBooks based on an innovative ...
Apple's New Macbooks: Rumor Roundup
Gearlog —
... Rumor: The Macbook Brick. This is easily the most pervasive rumor floating around the Web. Word has it that Apple has pioneered a new method for carving cases out of solid bricks of aluminum using lasers and high pressure water jets. The end result is sleek casing design that requires no screws. ...
Apple R&D: The “R” Stands for Rumor
Digital Daily —
... 2008
The media will gather tomorrow at Apple’s Cupertino, Calif., headquarters for an invitation-only event–presumably about updates to its MacBook and MacBook Pro lines. And as with every Apple (AAPL) product launch, tomorrow’s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds:
Apple will uncrate a new line of MacBooks whose cases are carved from a single brick of aircraft-grade aluminum.
Apple’s refreshed MacBook ...
Apple Stays the Course in Rough Economic Seas
Apple Watch —
Wednesday, October 15, 2008 1:58 AM/EST Apple Stays the Course in Rough Economic Seas Click here for images of the new MacBook, MacBook Pro and MacBook Air. In the last post, I explained how Apple raised MacBook prices , rather than hugely cut them as many observers predicted. I'll go further: The $999 white MacBook is probably concession to finacial analysts and rumormongers clamoring for low-cost Mac portables. Based on yesterday's announcements, it's doubtful Apple ever planned to offer a sub-$1,000 model. arrow.gif GOT A TIP OR RUMOR? The white MacBook's configuration is evidence ...
