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roughlydrafted.com - 9/19/2008

Microsoft’s ‘I’m a PC’ Ads Created On Macs

— roughlydrafted.com — Daniel Eran Dilger After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, “I’m a PC!” One problem with the ... (more) Microsoft’s ‘I’m a PC’ Ads Created On Macs

Microsoft

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9

valleywag.com - 9/18/2008

Microsoft announcement tomorrow: No more Seinfeld ads!

— valleywag.com — Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates ? Well, now you can forget them. Microsoft flacks are desperately dialing reporters to spin them about "phase two" of the ad campaign a phase, due to be announced tomorrow, which ... (more) Microsoft announcement tomorrow: No more Seinfeld ads!

Microsoft

Bill Gates

2 Comments vote downundo vote up MacDailyNews found this 9/18/2008found this

6

innerdaemon.wordpress.com - 9/24/2008

Apple rejects Microsoft Office 2008 for Mac

— innerdaemon.wordpress.com — It’s under NDA but evidently Apple rejected Microsoft Office for the Mac because it competes with Apple’s iWork. Also, Firefox was rejected because it could confuse users about which to browser to use. Other candidates on the reject list ... (more) Apple rejects Microsoft Office 2008 for Mac

Microsoft

Office 2008

1 Comment vote downundo vote up MacDailyNews found this 9/24/2008found this

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Microsoft’s New “I’m A PC” Ads Air; Something Is Fundamentally Wrong
TheAppleBlog — ... As John Gruber so eloquently put it, the problem here isn’t that the ads themselves are bad – in fact they are quite well made – the problem is that Microsoft effectively doesn’t have anything to sell. They don’t stand for anything. They’re just there. A “blah” company, if you will. ...

The Seinfeld Ads Spiced Up Bill Gates' Image. Will Future Microsoft Ads Do The Same For Vista?
Byte of the Apple - BusinessWeek — ... and I this morning that the campaign will get increasingly product-oriented over time. Rather than conceptual teaser ads that hardly mention Microsoft, future spots will focus on products such as Vista, Windows Live and Windows Mobile. These ads will need to convince people that these products are in fact the best, in specific, tangible ways. That’s a much tougher task than going for grins. Here’s what John Gruber at Daring Fireball had to say on this topic, in a post entitled “There’s Nothing There.” hodgman-look-a-like-vista-i-am-a-pc2[1].jpg In fact, this is why I found ...