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YouTube adds movies and shows, goes after Hulu
Macworld — ... offers most of the new shows just a few days after they air on TV. Google is hoping that these full-length movies and video will help YouTube salvage through advertising revenue some of the over $500 million some predict it loses yearly on bandwidth costs. Google TV Ads , also introduced Thursday, will place commercials into the ad breaks of TV programs watched online (the ads cannot be skipped). According to measurement firm Nielsen, YouTube accounts for two-thirds of all video views in the U.S., and last month the site had over 90 million visitors according to comScore.

External Link: YouTube Adds Premium Content Section
TidBITS: Mac News for the Rest of Us — YouTube, in what appears to be an effort to compete with sites like Hulu, has launched a premium content section which includes movies and television shows. YouTube's owner, Google, has announced the initial content will be provided by studios including Sony, CBS, MGM, Lionsgate, Starz, and the BBC. The new material will be available free of charge, and supported by the recently announced Google TV Ads. While Google hopes the new section will garner extra revenue, the user-generated content for which YouTube became known will remain the main focus of the site. ...

ExtraBITS for 20-Apr-09
TidBITS: Mac News for the Rest of Us — ... -- YouTube, in what appears to be an effort to compete with sites like Hulu, has launched a premium content section that includes movies and television shows. YouTube's owner, Google, has announced the initial content will be provided by studios including Sony, CBS, MGM, Lionsgate, Starz, and the BBC. The new material will be available free of charge, and supported by the recently announced Google TV Ads. While Google hopes the new section will garner extra revenue, the user-generated content for which YouTube became known will remain the main focus of the site. (Posted ...

The Google-TiVo deal: What it means for you
Macworld — ... the specifics of this arrangement—it’s probably far less invasive than what you’re expecting. Google and TiVo’s ad data deal The Google-TiVo ad data deal, announced on Tuesday, is described as an “audience research agreement.” In simple terms, TiVo will share anonymous viewing trends collected from its base of subscribers with Google. Google will use that data to help its advertisers understand who they’re reaching—and who they aren’t—when buying television ads through the company’s AdWords TV Ads system . “None of this is being used to actually target an individual,” ...