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What’s Apple really worth?  Much more than Wall Street seems to realize
MacDailyNews — ... and not give this its fair due is to overlook Apple's true value in the marketplace, and on Wall Street," Goldman writes. "The company probably realizes that it has made a mistake by choosing GAAP versus non-GAAP, and is trying to rectify the situation by releasing both, but trying to focus on the latter," Goldman writes. "It's one thing for Apple to focus on the latter, but a far different thing to get Wall Street to do the same." More in the full article - highly recommended - here . Related articles: ...

The GAPP Between Apple and Investors
The Mac Observer — ... , 4:10 PM EDT, October 24th, 2008 Apple's subscription accounting method for iPhone and Apple TV, GAAP and non-GAAP revenue, forced by the Sarbanes-Oxley law is making increasingly difficult for some analysts and investors to sort out Apple's real value, according to Jim Goldman at CNBC. Even so, there is plenty of good market research that gives valuable insight into Apple's potential in all its markets, and it's up to everyone to find it and pay attention. For the first time in Apple's last earnings report, it reported the traditional revenue and EPS numbers, but then ...